Technology

Description

Hotel Software

Hotel Software was traditionally about a Property Management System (PMS): an on premise system allowing a hotel to manage front-office functionalities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Now it is much more than that!

Marketing

Hotel Online Marketing is the practice of leveraging web-based channels - like your hotel or/and Online Travel Agencies websites - to spread a message about your Hotel brand, your rooms and services, to your potential business or leisure customers. The methods and techniques used for online marketing include email, social media management, display advertising, search engine optimization, and more.

Reputation (Reviews)

Hotel reputation management is the practice of monitoring and influencing how your property is perceived online. Benchmarking and managing your reputation on OTA websites and Travel recommendation platforms, replying to reviews and engaging with your guests before, during and after their stay will help you deliver a better guest experience and increase your position on review sites.

Revenue

Description

Revenue Management

Revenue management is the most important concept within the hospitality industry as it allows hotel owners to anticipate demand and optimise availability and pricing. A comprehensive Pricing Strategy and regular dynamic Yield Management will help achieve the best possible financial results.

Competitive Analysis

Description

Operations

Description

Guest Experience

Guest experience is a derived term for customer experience, specifically worded for the hospitality industry. To put it simply, guest experience is the cumulative result of all of the interactions and communications that take place with your guests, at different times and places, from the first point of contact to the last.

Management

Hotel Management is the area covering the operational aspects of the Hotel. It is the job of the Hotel Manager to coordinate all operational tasks of running a successful hotel. Making sure that Front Office operations, Housekeeping operations, Food & Beverage operations are running smoothly and efficiently is probably the most difficult task a Hotel Manager must master.

Sustainability

A sustainable hotel, also called eco hotel, or green hotel, is an environmentally sustainable and friendly hotel or accommodation business that has made important environmental improvements to its structure and processes in order to minimize its impact on the natural environment, both on a local and a global level.

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