Hotel Software
Hotel Software was traditionally about a Property Management System (PMS): an on premise system allowing a hotel to manage front-office functionalities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Now it is much more than that!
Best Hotel Software
Description
Marketing
Hotel Online Marketing is the practice of leveraging web-based channels - like your hotel or/and Online Travel Agencies websites - to spread a message about your Hotel brand, your rooms and services, to your potential business or leisure customers. The methods and techniques used for online marketing include email, social media management, display advertising, search engine optimization, and more.
Digital Marketing
Description
Distribution
A hotel Distribution Strategy determines when and through which channels to sell hotel rooms at the most profitable and cost effective time and place.
Paid Advertising
Description
Reputation (Reviews)
Hotel reputation management is the practice of monitoring and influencing how your property is perceived online. Benchmarking and managing your reputation on OTA websites and Travel recommendation platforms, replying to reviews and engaging with your guests before, during and after their stay will help you deliver a better guest experience and increase your position on review sites.
Social Media
Social Media Marketing is the process of gaining attention and exposure for your hotel business through the use of social media sites like Facebook, Twitter, Instagram, etc.
Getting started on Social Media: Special Hotels
How to Promote your Hotel on Instagram: The Complete Guide
Ten tips to better manage your hotel Facebook page
What is the Best Content for Your Hotel Social Media Accounts?
How to create an impactful hotel video campaign in social media
Content Marketing
Description
What is the Best Content for Your Hotel Social Media Accounts?
Write effective hotel press kits and releases
How to Personalize Guest Experience and Create Loyal Customers?
How to create an impactful hotel video campaign in social media
Revenue
Description
Revenue Management
Revenue management is the most important concept within the hospitality industry as it allows hotel owners to anticipate demand and optimise availability and pricing. A comprehensive Pricing Strategy and regular dynamic Yield Management will help achieve the best possible financial results.
Most Used Hospitality Key Performance Indicators for Revenue Management
How to Choose the Best Revenue Management System for your Hotel
Best Hotel Revenue Management Solutions (RMS)
What is Rate Parity and Why It Is Important?
How to use Length of Stay Restrictions to improve Revenue
8 Tips to reduce Last Minute Hotel Cancellations and No Shows
How to manage an Airport Hotel and Maximize its Revenue
What are Inventory Hard Controls and How to Use Them?
Competitive Analysis
Description
How to create your hotel competitive set analysis?
Forecasting
Description
What is Hotel Forecasting - Models and Best Practices
Pricing
Description
How to build a pricing strategy for your independent hotel
How to Use Room Type Supplements to Generate Additional Revenue?
Operations
Description
Management
Hotel Management is the area covering the operational aspects of the Hotel. It is the job of the Hotel Manager to coordinate all operational tasks of running a successful hotel. Making sure that Front Office operations, Housekeeping operations, Food & Beverage operations are running smoothly and efficiently is probably the most difficult task a Hotel Manager must master.
Reopening your Hotel: 7 Steps for a Recovery Strategy #COVID19
Top Hospitality Key Performance Indicators
How to Improve Hotel Operations with an Independent Consultant?
How to save time with management: automatize your hotel operations
How to Make a Business Plan for your Hotel
The General Data Protection Regulation (GDPR) for your hotel
GDPR guide for your Hotel in 10 practical steps
Sustainability
A sustainable hotel, also called eco hotel, or green hotel, is an environmentally sustainable and friendly hotel or accommodation business that has made important environmental improvements to its structure and processes in order to minimize its impact on the natural environment, both on a local and a global level.
5 actions towards Zero Waste in hotels and Restaurants
Top 6 Ideas to Make Your Hotel Eco-Friendly and Sustainable
Find the right solution for your hotel, your team and your guests!
We work and partner with passionate industry leaders to transform hospitality by providing innovative software and services to independent hotels and chains across the globe.