Google Business Profile is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search (including Google Ads) and Google Maps. It is critical to help guests find your hotel, and to tell them your story.
There are many reasons why you should spend time optimising your Google Business Profile listing. Here are a few:
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Go to Google.com/business and sign in using your business email domain (it must be a gmail one).
From there follow the prompts to either add your business or claim if a listing already exists.
This Google guide is handy to help with set-up and verification questions.
How often have you searched for something on Google and found critical contact information missing from listings? Make sure you fill out all contact details. If you have multiple properties, this needs to be done for every property separately to benefit from local SEO.
Your hotel’s amenities will appear in search and map results. Hotel attributes can be updated in the Business Profile section of your Google Business Profile. These are important to help consumers compare your property against others and make booking decisions. Attributes include internet, food & drink, policies & payments, activities, services, pools, parking & transportation, children, wellness, accessibility, pets and business & events.
Hotel highlights give potential customers a quick glance at some of your hotel’s amenities. Hotel highlights take the form of bright and colourful icons that appear next to your amenities in the Place sheet. Highlights can include information such as “Pet Friendly,” “Free Wi-Fi,” and “Free Parking.” However, these are not guaranteed for every hotel.
If your class rating is not right, you can contact Google to update it.
Your property’s spa, restaurants lounges or stores can be added separately in your business profile if a guest can visit it independent of your hotel.
If your hotel operates differently than normal, update your Business Profile on Google to provide the most accurate information to your customers.
You can change your hours of operation and adjust attributes to reflect your services, such as if your business offers special deals, etc. The updates will show on your Business Profile on Google search and maps.
It goes without saying, but presenting your hotel with high-quality images and video is an eye-catching advantage. Photos and videos sit at the top of your listing and they should provide guests with an inside look at your property.
You can upvote questions and answers on your local search listing. If someone asks a question you believe to be particularly important you can upvote it. Doing so may increase the visibility of the question. With that in mind, you can also create your own questions, answer the questions yourself, and upvote the question and the answer.
Reviews carry a lot of weight on SERPs—your local listing’s visibility can increase in local pack results and Google Maps rankings because of them. Besides online reviews play a critical role in helping consumers decide if they should book at your hotel.
Staying active on your listing, whether it be answering questions, responding to reviews, or adding new images every so often, sends signals to Google that your profile is active and updated, which can have a positive impact on your local rankings.
STAAH, part of The Access Group, is a cloud-based technology platform designed for accommodation providers to maximize their online revenue through seamless channel management and direct booking solutions.
STAAH serves over 20,000 properties across 90 countries, ranging from small independent hotels to large hotel chains. Its suite of products includes a channel manager, booking engine, review management tool, website builder, and gift voucher system, all aimed at enhancing property visibility and revenue.
The STAAH Channel Manager allows hoteliers to manage rates and availability across more than 2000 online travel agencies (OTAs) in real-time, ensuring consistent pricing and preventing overbooking. It features a unified dashboard that enables bulk updates, dynamic pricing, and detailed reporting, ensuring optimal rate parity and inventory control across all distribution channels. The integration with OTAs, property management systems (PMS), and global distribution systems (GDS) streamlines operations and increases efficiency.
The STAAH Booking Engine is designed to drive direct bookings through hotel websites, reducing commission costs and boosting profitability. It integrates seamlessly with the channel manager and enables hoteliers to customize the booking process, implement promotional campaigns, and manage guest communications. Additionally, the booking engine supports multiple languages and currencies, catering to global markets.
InstantSite by STAAH offers an intuitive website builder that helps properties create attractive, user-friendly websites aimed at converting visitors into guests. The platform ensures that websites are mobile-responsive and SEO-friendly, improving online visibility and user experience.
ReviewMinder, another key component of STAAH's suite, simplifies online reputation management by gathering reviews from various platforms into one interface. This allows hoteliers to monitor, respond to, and analyze guest feedback efficiently, fostering a positive online presence and attracting more guests.
STAAH also provides a gift voucher management system, enabling properties to generate instant revenue through the sale of vouchers that can be redeemed for stays or services. This tool supports various voucher types and integrates with the property's booking engine for seamless operations.
HotelMinder brings value to hoteliers through a Knowledge Hub, a Technology Marketplace and one-to-one hotel management consulting services. With our 50+ years of combined expertise, we provide actionable solutions to critical business challenges, while establishing a relationship based on trust, engagement and mutual benefit. We help hotels meet and exceed their business goals through an in-depth analysis of consumer insights, business requirements and opportunities.
We are excited to announce the launch of Lobby, a brand-new network of hospitality consultants, which connects hospitality industry decision-makers with carefully vetted hospitality experts to deliver faster, more effective, actionable solutions to hoteliers’ top problems – launched to the public in October 2025.
If you are a hotelier who needs support, information or advice, or a hospitality industry expert who wants to help hoteliers achieve their business goals, you can enter the Lobby for free.
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