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Google Business Profile is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search (including Google Ads) and Google Maps. It is critical to help guests find your hotel, and to tell them your story.
There are many reasons why you should spend time optimising your Google Business Profile listing. Here are a few:
HotelMinder, it is about:
HotelMinder, it is about:
Go to Google.com/business and sign in using your business email domain (it must be a gmail one).
From there follow the prompts to either add your business or claim if a listing already exists.
This Google guide is handy to help with set-up and verification questions.
How often have you searched for something on Google and found critical contact information missing from listings? Make sure you fill out all contact details. If you have multiple properties, this needs to be done for every property separately to benefit from local SEO.
Your hotel’s amenities will appear in search and map results. Hotel attributes can be updated in the Business Profile section of your Google Business Profile. These are important to help consumers compare your property against others and make booking decisions. Attributes include internet, food & drink, policies & payments, activities, services, pools, parking & transportation, children, wellness, accessibility, pets and business & events.
Hotel highlights give potential customers a quick glance at some of your hotel’s amenities. Hotel highlights take the form of bright and colourful icons that appear next to your amenities in the Place sheet. Highlights can include information such as “Pet Friendly,” “Free Wi-Fi,” and “Free Parking.” However, these are not guaranteed for every hotel.
If your class rating is not right, you can contact Google to update it.
Your property’s spa, restaurants lounges or stores can be added separately in your business profile if a guest can visit it independent of your hotel.
If your hotel operates differently than normal, update your Business Profile on Google to provide the most accurate information to your customers.
You can change your hours of operation and adjust attributes to reflect your services, such as if your business offers special deals, etc. The updates will show on your Business Profile on Google search and maps.
It goes without saying, but presenting your hotel with high-quality images and video is an eye-catching advantage. Photos and videos sit at the top of your listing and they should provide guests with an inside look at your property.
You can upvote questions and answers on your local search listing. If someone asks a question you believe to be particularly important you can upvote it. Doing so may increase the visibility of the question. With that in mind, you can also create your own questions, answer the questions yourself, and upvote the question and the answer.
Reviews carry a lot of weight on SERPs—your local listing’s visibility can increase in local pack results and Google Maps rankings because of them. Besides online reviews play a critical role in helping consumers decide if they should book at your hotel.
Staying active on your listing, whether it be answering questions, responding to reviews, or adding new images every so often, sends signals to Google that your profile is active and updated, which can have a positive impact on your local rankings.
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