Are you spending hours answering emails about your room availability and rates to potential guests?
Do you feel you are wasting time by manually updating your hotel availability on Booking.com, Expedia.com or even Airbnb?
Do you occasionally get overbooked because you forgot to close sales on Booking.com?
Do you occasionally get a little lazy (or simply don’t have time) to add more rooms available to sell on a specific channel?
You’re not the only hotel manager facing these daily challenges!
There is, in fact, one simple key tool that can help you with all of this, that many hotels have already adopted. It’s called a
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What is a Channel Manager?
Your “channels” are all the different websites from which travelers are able to book rooms in your hotel.
It can be a direct channel like your own
or it can be an indirect channel like OTA’s (Online Travel Agencies).
OTA’s are common, and there are many on the internet; the most famous ones being booking.com, expedia.com, agoda.com or airbnb.com.
Channel Manager is an online cloud-based technology solution.
This means there is no software to install on your computer, it all happens through a website.
A channel manager allows you to centralize on a unique platform and calendar the daily management of your hotel distribution channels, mainly to:
- close and open sales (manually or automatically),
- change rates and booking restrictions (like minimum length of stay).
Most channel managers also provide a
solution within their functionalities package.
A booking engine, also called a booking button or a “book now” service, is a tool provided by your channel manager allowing travelers to check availability, rates and to book rooms directly on your website.
It is usually very easy to implement:
All you have to do is copy-paste an html code into one of your website pages (or sometimes to install a plug-in), and voila, the booking button will appear!
Some channel managers even offer a booking button tool for your
Optimize your reservation process:
- Adjust inventories on real time automatically: no over-bookings.
- Avoid human mistakes by automating recurring tasks.
- Track your performance, get statistics, adjust your actions.
Which Channel Manager provider to choose?
Search for “hotel channel manager” on Google.
You will be amazed to see how many of them are available online!
Which one to choose?!...
We invite you to browse through the list of our Partners Channel Managers
to see which one(s) could be a good fit for your property.
We also invite you to read the following article :
10 tips to help you choose the best channel manager.
If you feel you need the advice of an Expert, you can book a 1-to-1 Expert Session during which you will be able to receive recommendations factoring your needs, goals, and budget.