Finding the right
for your Hotel or Apartments Group can be daunting, especially when there are so many available online.
Don’t worry if you find yourself having difficulty choosing the best one for your needs.
You’re not the only one!
We would like to share ten valuable tips, from past and current experiences, to help you make the best choice.
Table of contents for this article:
A hotel channel manager is an online cloud-based technology solution, meaning there is no software to install on your computer; it all happens through a website.
You will generally have pay a fee ranging from $25 to $350 per month.
Different property profiles have different needs, and the price generally depends on the channel manager’s level of complexity.
The more you pay, the more functionalities and possibility of personalisation you will receive.
When choosing a cheaper option, be prepared to adapt and make a few concessions.
There are many different pricing models and possibly also many hidden costs. Look carefully for the following information:
We strongly recommend choosing a channel manager which offers a two-way connection that can be synchronized with a
Property Management System (PMS).
This means you would no longer have to manually capture reservation details.
Be aware that delays of the two-way connection (data transfer) can vary depending on the channel manager and PMS providers, with some being more efficient than others.
If you are already using a PMS, you can start by asking your PMS provider for the list of compatible channel managers.
If you are not yet using a PMS, we strongly recommend that you opt for one.
Are you looking for the perfect Channel Manager for your Hotel?
Meet HotelMinder - We empower ambitious hoteliers maximize performance, guests satisfaction & coworkers engagement with modern technology and expert know-how.
Your “channels” are all the different websites from which travelers are able to book rooms in your hotel.
It can be a direct channel like your own hotel website, or it can be indirect channels, like wholesalers, GDS (Global Distribution System) or OTA (Online Travel Agencies).
OTA’s are common, and there are many on the internet; the most famous ones being booking.com, Expedia.com, hostelworld.com and airbnb.com.
Pooled inventory is a functionality that allows you to have all your rooms showing across all your channels (your websites and other websites) at the same time.
When a booking is made - on whichever website - the channel manager receives the booking and communicates to other channels that this room is no longer available.
This automatically reduces inventory across all online booking sites and eliminates the risk of overbooking.
A website Booking Engine solution, also called a
allows travelers to check rates and availability, and book a room directly on your website.
It is very easy to implement.
You simply copy-paste an html code into one of your website pages (or sometimes install a plug-in), and voila, the booking button will appear.
Check if the Channel Manager can be connected with any payment system and how they manage Credit & Debit Card data.
Here's a list of the major Hotel Payments Gateway.
Depending on your computer literacy, it might be better to choose a channel manager with a clear and easy interface.
If you practice
revenue management and yielding (dynamic pricing) techniques, you will need a channel manager that offers more complex functionalities.
Finding high quality support from your Channel Manager provider is important in order to resolve problems quickly and efficiently.
HotelMinder is not a channel manager provider, but was created with the aim of helping hotel managers to choose the best quality-price ratio solution from
those available on the market.
By best solution, we are referring to the most suitable Channel Manager for you, depending on your specific hotel needs and budget.
We will be happy to assist you in analyzing the different Channel Manager options available, what you need vs. what you don’t, and choosing the best solution for your needs.
In fact, we have designed a product specifically for this, called 1-to-1 Tech Advice Session.
It's a short and focused paid consulting session with an expert to guide you through potential solutions and help you choose the most suitable one for your business.
Feel free to give it a try!
In a world that needs sustainable tourism more than ever, Florie has been the in-charge of sustainability at HotelMinder. Advocating Responsible Tourism, she has extensively travelled across Latin America.
With a Master's Degree from La Rochelle Tourism Business School, Florie has acquired various skills required to generate leads, drive sales, and impact revenue.
While working with HotelMinder, she also runs
4tourisme, a renowned marketing agency promoting responsible tourism in France.
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