
Top 10 List of the Best Metasearch Management Software For Hotels in 2023
Discover top metasearch management software solutions for hotels and learn how they can help you manage and optimize your presence on metasearch platforms.
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👉 Discover the ultimate Metasearch Management Software to skyrocket your hotel's online visibility and bookings!
In the hospitality industry, metasearch engines are no longer a thing of the past. Instead, they are strategic and well-informed comparison tools that serve as powerful distribution channels.
If you wish to get into metasearch management, marketing, and advertisement, you should ensure you're on the most popular metasearch engines, including Google, Tripadvisor, Trivago, etc.
When you work with a metasearch engine directly, it can get time-consuming to manage availability and prices on different channels simultaneously. Therefore, most metasearch engines require hoteliers to integrate with connectivity partners, which makes everything easier for everyone involved in searching and booking hotels.
With the help of a connectivity partner, you can easily manage different campaigns, schedule bids, save time, and prevent errors. As you learn to optimize your bidding and pricing plan, you should also start connecting with other platforms and increasing your reach.
What is Metasearch Marketing
Metasearch platforms serve two primary purposes - they act as comparison tools for travellers and distribution channels for hoteliers. Metasearch marketing is all about leveraging the former to generate maximum revenue from the latter.
If you're a hotelier, you should know that a successful marketing campaign on a metasearch engine can increase your visibility and give you a chance to generate more profits than ever before.
Metasearch engines let property owners market their hotels on the platform via two different models - PPC (pay-per-click) and CPA (cost-per-acquisition). In this article, we talk in detail about both these business models, along with a hybrid model that accounts for the best features of both.
Best Metasearch Engines to Connect To
As a hotelier, there are several metasearch platforms that you can connect to and generate revenue. However, before you get started, you should be aware of some of the best metasearch engines in the market. Listed below are some of the top names in the industry when it comes to hotel comparison and distribution:
- Google Hotel Ads
- Tripadvisor
- Trivago
- Kayak
- SkyScanner
- HotelsCombined
- Wego
To learn how to connect with these metasearch engine platforms, read this article.
Effective Metasearch Management Strategy
Considering there are so many metasearch engines where you can list your property, it can get quite daunting to update rates and availability, along with constant bidding and cost management. However, there are ways by which you can optimize your metasearch management strategy.
When you get started, the first thing you should do, regardless of the engine you use, is to update your profile information and add hotel details.
Once your property is visible on the listing page, you should ensure that you show all room rates, reply to reviews, and take care of advertisements.
To learn more about metasearch management, check out our top 7 tips to optimize metasearch management.
HotelMinder, it is about:
- Optimizing occupancy, revenue or ADR
- Upgrading your software stack
- Solving distribution or/and tech issues
- Improving their hotel online presence
HotelMinder, it is about:
- Optimizing occupancy, revenue or ADR
- Upgrading your software stack
- Solving distribution or/and tech issues
- Improving their hotel online presence
Advertising on Metasearch Engine
One of the most essential aspects of marketing your hotel lies in the fact that you utilize all available comparison and distribution options. When advertising on metasearch engines, you have two options. You can either opt for the pay-per-click business model or the cost-per-acquisition model.
Whichever one you choose, you will get two benefits - better visibility and higher direct bookings. In this article, we talk in detail about both these advertisement options so that you can make an informed decision about your property's distribution.
Metasearch Management Software, An Integral Part of your Hotel Tech Stack
When you decide to integrate your property with a metasearch engine, you will need the right tools to create an advanced tech ecosystem that decreases manual work and increases productivity. Listed below are a few distribution and management tools that can ensure a seamless pivot to metasearch marketing and booking:
- You can connect with a website booking engine that integrates with your PMS to drive bookings directly.
- You will need a Channel Manager to manage inventory, availability, room prices, etc. on different distribution platforms.
- You can also connect with a Revenue Management System to ensure your hotel displays the optimal price at any moment.
List of the Best Metasearch Management Software


Founded in 2012, Cloudbeds is the hospitality industry's fastest-growing technology partner, serving a global customer base of thousands of properties across 157 countries.
Its award-winning Cloudbeds Hospitality Platform seamlessly combines operations, revenue, distribution, and growth marketing tools with a marketplace of third-party integrations to help hoteliers and hosts grow revenue, streamline operations, and deliver memorable guest experiences.
Cloudbeds was named No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022, Best PMS and Best Channel Manager by the World Travel Tech Awards in 2021, and has been recognized by Deloitte's Technology Fast 500 in 2021.
Recommended for small and medium hotels, hostels and short-term-rental properties in Europe, North America, Asia-Pacific, Middle East and Africa and Central and South America. Recommended for economy and midscale properties.
Simplotel | Pace Revenue | Beyond Pricing | RoomPriceGenie | Duetto | Atomize | PriceLabs | GuestJoy | Oaky | REVX | Roommatik | BEONx | Breezeway | CartStack | Civitfun | Lightspeed | Paypal | Stripe | TrustYou | UpsellGuru | Whistle | Zapier | Your own website | GuestRevu | AdriaScan | Quoality | Metasphere | Toast |


RateTiger by eRevMax is considered a leader in Hotel Channel Manager, Rate Shopping, CRS, Booking Engine, GDS Distribution, Metasearch management and Website Design solutions to independent boutique properties as well as small, mid-size and large hotel chains and resorts worldwide.
RateTiger connects to over 450 distribution and technology partners worldwide. It has deep two-way integration with distribution channel partners including Booking.com, Expedia, Agoda, Airbnb, Google, HRS, Hotelbeds, among various others. It also offers connection to leading PMS, RMS, CRS, Booking Engine and other hotel technology systems for a seamless online distribution experience.
Data security and privacy is a key aspect for RateTiger, hence the company is ISO and PCI certified as well as GDPR compliant. It provides 24x7 multilingual support to hotels globally to assist in revenue generation objectives.
Recommended for medium and large hotels and short-term-rental properties in Europe, North America, Asia-Pacific, Middle East and Africa and Central and South America. Recommended for economy, midscale and upscale properties.
Oracle | Infor | Protel | Guestline | Skyware | IDS Next | SIHOT | TrustYou | Apaleo | HotelTime | Simplotel | reconline | IDeaS | Mews | Your own website | Agilysys | SynXis | Medialog | Cendyn |


Update rates and inventory in real time on 400+ portals 24/7 with RoomCloud Channel Manager and increase direct conversions with RoomCloud certified Booking Engine.
RoomCloud offers software for online distribution and direct sales of hotel rooms. With the Channel Manager, inventory and portals are updated via web 24/7 on more than 400 platforms, avoiding the risk of overbooking.
Increase direct bookings and sell on the main Metasearch portals with RoomCloud Booking Engine. Its newly upgraded dashboard will show you in a simple but accurate way your performance and your competitors' while giving you all the data needed to make better, informed decisions.
Join RoomCloud almost 5.000 clients in more than 80 countries worldwide and increase your online reservations!
Recommended for small, medium, and large hotels and short-term-rental properties in Europe. Recommended for economy, midscale and upscale properties.
Civitfun | SynXis | turbosuite | Medialog |
HotelMinder, it is about:
- Optimizing occupancy, revenue or ADR
- Upgrading your software stack
- Solving distribution or/and tech issues
- Improving their hotel online presence
HotelMinder, it is about:
- Optimizing occupancy, revenue or ADR
- Upgrading your software stack
- Solving distribution or/and tech issues
- Improving their hotel online presence


Wubook is the company with which you can work easily and smoothly for the management of your accommodation.Using Zak, the All-in-one software that provides PMS, Channel Manager, Booking engine and Restaurant Management you can save time and ease your hotel management and online sales, on a daily basis.
The reception is always under control. thanks to native cloud technology you can manage your accommodation anywhere, anytime. Also, with the App, you can take care of your business even from your smartphone or any mobile devices.
You can interact with WuBook users through a dedicated forum and WuBook Support staff is available 7 out of 7 (mail, chat and phone). More than 12k users worldwide already trust us. Around us we have generated an entire ecosystem of Hospitality operators that enhance and inspire our continuous development. We already work in +95 countries.
Recommended for medium hotels, hostels and short-term-rental properties in Europe, Middle East and Africa and Central and South America. Recommended for economy properties.
Stripe | Paypal | Mercado Pago | Vikey | Roommatik | Booking Factory | HQ revenue | HotelFriend | MyForecast | Pricepoint | Sezam24 | Aiosell | turbosuite | Zavia ERP |


Myhotelshop is a hotel metasearch agency, providing full consulting and direct traffic management to hotels, and a SaaS solution to partners who want to manage metasearch campaigns on their own.
At Myhotelshop we drive direct traffic from metasearches to hotels' booking engines and reduce their distribution cost. With 9 years of experience in meta combined with in-house built automation that makes running metasearch campaigns scalable and sustainable, we offer a solution for hotels to get better performance for less. We level the playing field between hotels and OTA by making the hotel's prices competitively displayed on all major metasearches and continuously optimized without huge expenses.
Three reasons why we are better:
1) We optimize campaigns on metasearch engines for every hotel individually
2) We have built a performance marketing agency that is laser-focused on serving hotels in the area of metasearch traffic - think of us as neurosurgeons for metasearch, where others are GP's at best
3) We have large historical datasets and 9 years of experience that tell us what works
Recommended for medium and large hotels in Europe, North America and Asia-Pacific. Recommended for economy, midscale and upscale properties.
SynXis | HotelNetSolutions | DIRS21 | Clock | busy rooms | Windsurfer | netaffinity | Channex | Booking Factory | Cubilis | Mews |
The Future of Metasearch
Metasearch engines are tools that help hotels stand out with a simple query and provide a chance to get direct bookings. It's a single tool where travellers can compare hotel prices visible on different channels in one place. However, these engines can also be distracting.
These engines have the potential of bridging the gap between a hotel's website booking system and an Online Travel Agent (OTA). With its help, even small hotels can compete with large hotel chains.
As an independent hotelier, if you wish to succeed and keep that success for the long term, you must use metasearch's potential to get as many direct bookings as you can.
This way, you can stop depending on third-parties to promote and sell your business and instead adopt a future technology that is here to stay.
We help busy hoteliers find, setup and run the right applications and services to manage business according to their needs, budget, technical and human resources requirements.
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Firstly, we assess
We evaluate objective(s), defining opportunities and setting goals.
Then, we plan
We make a plan detailing what should be done to help reach set goals.
Finally, we make it happen
We implement change, as planned, within set timeline and budget.