Top 10 List of the Best Metasearch Management Software For Hotels in 2023
Metasearch engines are fast becoming some of the most essential tools for marketing and booking in the hospitality industry. In this article, we explain what these engines do, how they can benefit hoteliers, and how they can be leveraged as advertisement and marketing platforms. We also discuss the best metasearch engines to choose from and create a technological ecosystem for your hotel.
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👉 Discover the ultimate Metasearch Management Software to skyrocket your hotel's online visibility and bookings!
In the hospitality industry, metasearch engines are no longer a thing of the past. Instead, they are strategic and well-informed comparison tools that serve as powerful distribution channels.
If you wish to get into metasearch management, marketing, and advertisement, you should ensure you're on the most popular metasearch engines, including Google, Tripadvisor, Trivago, etc.
When you work with a metasearch engine directly, it can get time-consuming to manage availability and prices on different channels simultaneously. Therefore, most metasearch engines require hoteliers to integrate with connectivity partners, which makes everything easier for everyone involved in searching and booking hotels.
With the help of a connectivity partner, you can easily manage different campaigns, schedule bids, save time, and prevent errors. As you learn to optimize your bidding and pricing plan, you should also start connecting with other platforms and increasing your reach.
What is Metasearch Marketing
Metasearch platforms serve two primary purposes - they act as comparison tools for travellers and distribution channels for hoteliers. Metasearch marketing is all about leveraging the former to generate maximum revenue from the latter.
If you're a hotelier, you should know that a successful marketing campaign on a metasearch engine can increase your visibility and give you a chance to generate more profits than ever before.
Metasearch engines let property owners market their hotels on the platform via two different models - PPC (pay-per-click) and CPA (cost-per-acquisition). In this article, we talk in detail about both these business models, along with a hybrid model that accounts for the best features of both.
Best Metasearch Engines to Connect To
As a hotelier, there are several metasearch platforms that you can connect to and generate revenue. However, before you get started, you should be aware of some of the best metasearch engines in the market. Listed below are some of the top names in the industry when it comes to hotel comparison and distribution:
- Google Hotel Ads
- Tripadvisor
- Trivago
- Kayak
- SkyScanner
- HotelsCombined
- Wego
To learn how to connect with these metasearch engine platforms, read this article.
Effective Metasearch Management Strategy
Considering there are so many metasearch engines where you can list your property, it can get quite daunting to update rates and availability, along with constant bidding and cost management. However, there are ways by which you can optimize your metasearch management strategy.
When you get started, the first thing you should do, regardless of the engine you use, is to update your profile information and add hotel details.
Once your property is visible on the listing page, you should ensure that you show all room rates, reply to reviews, and take care of advertisements.
To learn more about metasearch management, check out our top 7 tips to optimize metasearch management.
Are you looking to:
- Optimize occupancy, revenue or ADR?
- Upgrade your software stack?
- Solve a distribution or tech issue?
- Improve your hotel online marketing?
Are you looking to:
- Optimize occupancy, revenue or ADR?
- Upgrade your software stack?
- Solve a distribution or tech issue?
- Improve your hotel online marketing?
Advertising on Metasearch Engine
One of the most essential aspects of marketing your hotel lies in the fact that you utilize all available comparison and distribution options. When advertising on metasearch engines, you have two options. You can either opt for the pay-per-click business model or the cost-per-acquisition model.
Whichever one you choose, you will get two benefits - better visibility and higher direct bookings. In this article, we talk in detail about both these advertisement options so that you can make an informed decision about your property's distribution.
Metasearch Management Software, An Integral Part of your Hotel Tech Stack
When you decide to integrate your property with a metasearch engine, you will need the right tools to create an advanced tech ecosystem that decreases manual work and increases productivity. Listed below are a few distribution and management tools that can ensure a seamless pivot to metasearch marketing and booking:
- You can connect with a website booking engine that integrates with your PMS to drive bookings directly.
- You will need a Channel Manager to manage inventory, availability, room prices, etc. on different distribution platforms.
- You can also connect with a Revenue Management System to ensure your hotel displays the optimal price at any moment.
List of the Best Metasearch Management Software


AdsHotel (a Cloudbeds company product) integrates in one easy platform several Channels and Ads types to master all the touch points and increase in Profitability and Direct Sales.
An independent Hotels Dashboard for Metasearch & Programmatic to engage and convert Travelers into Bookers in the most effective Adv Channels.
Recommended for small and medium hotels, hostels and short-term-rental properties in Europe, North America, Asia-Pacific, Middle East and Africa and Central and South America. Recommended for economy and midscale properties.
Starting at €90 for the all-in-one solution including PMS, Channel Manager and Booking Engine - for a few units and for the most basic package. Price increases depending on the property size, number of units and functionalities. Modules like PIE can be added for an additional fee.
Simplotel | Pace Revenue | Beyond Pricing | RoomPriceGenie | Duetto | Atomize | PriceLabs | GuestJoy | Oaky | REVX | Roommatik | BEONx | Breezeway | CartStack | Civitfun | Lightspeed | Paypal | Stripe | TrustYou | UpsellGuru | Whistle | Zapier | Your own website | GuestRevu | AdriaScan |


With RateTiger Metasearch Management, hotels can instantly publish rates and availability to all major metasearch engines including Google, TripAdvisor, Trivago, HotelsCombined, Kayak and Skyscanner.
Benefits of managing Metasearch through RateTiger:
- Connect to popular metasearch channels and manage all campaigns together.
- Display hotel availability & rates in real-time to acquire high quality leads.
- Get more direct bookings to reduce cost paid to OTAs as commission.
- Interact with your guest at every point for customer lifecycle management.
Recommended for medium and large hotels and short-term-rental properties in Europe, North America, Asia-Pacific, Middle East and Africa and Central and South America. Recommended for economy, midscale and upscale properties.
Starting at €59 for the basic Channel Manager and for few units. Price increases depending on the property size, number of units and modules selected.
Oracle | Infor | Protel | Guestline | Skyware | IDS Next | SIHOT | TrustYou | Apaleo | HotelTime | Simplotel | reconline | IDeaS | Mews | Your own website | Agilysys | SynXis | Medialog | Cendyn |


Update rates and inventory in real time on 400+ portals 24/7 with RoomCloud Channel Manager and increase direct conversions with RoomCloud certified Booking Engine.
RoomCloud offers software for online distribution and direct sales of hotel rooms. With the Channel Manager, inventory and portals are updated via web 24/7 on more than 400 platforms, avoiding the risk of overbooking.
Increase direct bookings and sell on the main Metasearch portals with RoomCloud Booking Engine. Its newly upgraded dashboard will show you in a simple but accurate way your performance and your competitors' while giving you all the data needed to make better, informed decisions.
Join RoomCloud almost 5.000 clients in more than 80 countries worldwide and increase your online reservations!
Recommended for small, medium, and large hotels and short-term-rental properties in Europe. Recommended for economy, midscale and upscale properties.
Civitfun | SynXis | turbosuite | Medialog |
Are you looking to:
- Optimize occupancy, revenue or ADR?
- Upgrade your software stack?
- Solve a distribution or tech issue?
- Improve your hotel online marketing?
Are you looking to:
- Optimize occupancy, revenue or ADR?
- Upgrade your software stack?
- Solve a distribution or tech issue?
- Improve your hotel online marketing?


Wubook is the company with which you can work easily and smoothly for the management of your accommodation.Using Zak, the All-in-one software that provides PMS, Channel Manager, Booking engine and Restaurant Management you can save time and ease your hotel management and online sales, on a daily basis.
The reception is always under control. thanks to native cloud technology you can manage your accommodation anywhere, anytime. Also, with the App, you can take care of your business even from your smartphone or any mobile devices.
You can interact with WuBook users through a dedicated forum and WuBook Support staff is available 7 out of 7 (mail, chat and phone). More than 12k users worldwide already trust us. Around us we have generated an entire ecosystem of Hospitality operators that enhance and inspire our continuous development. We already work in +95 countries.
Recommended for medium hotels, hostels and short-term-rental properties in Europe, Middle East and Africa and Central and South America. Recommended for economy properties.
No activation cost - from €55 per month for the All-in-One Software (PMS, Booking engine and Channel Manager), but you can also choose not to activate the full suite, the choice is free, depending on your needs. The cost is per package, not according to the number of rooms.
Stripe | Paypal | Mercado Pago | Vikey | Roommatik | Booking Factory | HQ revenue | HotelFriend | MyForecast | Pricepoint | Sezam24 | Aiosell | turbosuite | Zavia ERP |


Myhotelshop is a hotel metasearch agency, providing full consulting and direct traffic management to hotels, and a SaaS solution to partners who want to manage metasearch campaigns on their own.
At Myhotelshop we drive direct traffic from metasearches to hotels' booking engines and reduce their distribution cost. With 9 years of experience in meta combined with in-house built automation that makes running metasearch campaigns scalable and sustainable, we offer a solution for hotels to get better performance for less. We level the playing field between hotels and OTA by making the hotel's prices competitively displayed on all major metasearches and continuously optimized without huge expenses.
Three reasons why we are better:
1) We optimize campaigns on metasearch engines for every hotel individually
2) We have built a performance marketing agency that is laser-focused on serving hotels in the area of metasearch traffic - think of us as neurosurgeons for metasearch, where others are GP's at best
3) We have large historical datasets and 9 years of experience that tell us what works
Recommended for medium and large hotels in Europe, North America and Asia-Pacific. Recommended for economy, midscale and upscale properties.
From €99 per month - Campaign Management Tier (metasearch management through an account manager) From €299 per month - Full Management Tier (complete consulting + metasearch management)
SynXis | HotelNetSolutions | DIRS21 | Clock | busy rooms | Windsurfer | netaffinity | Channex | Booking Factory | Cubilis | Mews |
The Future of Metasearch
Metasearch engines are tools that help hotels stand out with a simple query and provide a chance to get direct bookings. It's a single tool where travellers can compare hotel prices visible on different channels in one place. However, these engines can also be distracting.
These engines have the potential of bridging the gap between a hotel's website booking system and an Online Travel Agent (OTA). With its help, even small hotels can compete with large hotel chains.
As an independent hotelier, if you wish to succeed and keep that success for the long term, you must use metasearch's potential to get as many direct bookings as you can.
This way, you can stop depending on third-parties to promote and sell your business and instead adopt a future technology that is here to stay.
We help busy hoteliers find, setup and run the right applications and services to manage business according to their needs, budget, technical and human resources requirements.
More articles about Distribution
- Google Maps for your hotels : all you need to know
- Tripadvisor for Hotels: How to Make it to a Traveler’s Itinerary
- Increasing Direct Bookings with Metasearch - Getting Started with Trivago
- 4 Ways to Get More Guests Bookings at Your Hotel
- 10 Ways to Increase Direct Website Bookings and Pay Less Commission
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Firstly, we assess
We evaluate objective(s), defining opportunities and setting goals.
Then, we plan
We make a plan detailing what should be done to help reach set goals.
Finally, we make it happen
We implement change, as planned, within set timeline and budget.