Discover top metasearch management software solutions for hotels and learn how they can help you manage and optimize your presence on metasearch platforms.
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👉 Discover the ultimate Metasearch Management Software to skyrocket your hotel's online visibility and bookings!
In the hospitality industry, metasearch engines are no longer a thing of the past. Instead, they are strategic and well-informed comparison tools that serve as powerful distribution channels.
If you wish to get into metasearch management, marketing, and advertisement, you should ensure you're on the most popular metasearch engines, including Google, Tripadvisor, Trivago, etc.
When you work with a metasearch engine directly, it can get time-consuming to manage availability and prices on different channels simultaneously. Therefore, most metasearch engines require hoteliers to integrate with connectivity partners, which makes everything easier for everyone involved in searching and booking hotels.
With the help of a connectivity partner, you can easily manage different campaigns, schedule bids, save time, and prevent errors. As you learn to optimize your bidding and pricing plan, you should also start connecting with other platforms and increasing your reach.
Metasearch platforms serve two primary purposes - they act as comparison tools for travellers and distribution channels for hoteliers. Metasearch marketing is all about leveraging the former to generate maximum revenue from the latter.
If you're a hotelier, you should know that a successful marketing campaign on a metasearch engine can increase your visibility and give you a chance to generate more profits than ever before.
Metasearch engines let property owners market their hotels on the platform via two different models - PPC (pay-per-click) and CPA (cost-per-acquisition). In this article, we talk in detail about both these business models, along with a hybrid model that accounts for the best features of both.
As a hotelier, there are several metasearch platforms that you can connect to and generate revenue. However, before you get started, you should be aware of some of the best metasearch engines in the market. Listed below are some of the top names in the industry when it comes to hotel comparison and distribution:
To learn how to connect with these metasearch engine platforms, read this article.
Considering there are so many metasearch engines where you can list your property, it can get quite daunting to update rates and availability, along with constant bidding and cost management. However, there are ways by which you can optimize your metasearch management strategy.
When you get started, the first thing you should do, regardless of the engine you use, is to update your profile information and add hotel details.
Once your property is visible on the listing page, you should ensure that you show all room rates, reply to reviews, and take care of advertisements.
To learn more about metasearch management, check out our top 7 tips to optimize metasearch management.
One of the most essential aspects of marketing your hotel lies in the fact that you utilize all available comparison and distribution options. When advertising on metasearch engines, you have two options. You can either opt for the pay-per-click business model or the cost-per-acquisition model.
Whichever one you choose, you will get two benefits - better visibility and higher direct bookings. In this article, we talk in detail about both these advertisement options so that you can make an informed decision about your property's distribution.
When you decide to integrate your property with a metasearch engine, you will need the right tools to create an advanced tech ecosystem that decreases manual work and increases productivity. Listed below are a few distribution and management tools that can ensure a seamless pivot to metasearch marketing and booking:
- You can connect with a website booking engine that integrates with your PMS to drive bookings directly.
- You will need a Channel Manager to manage inventory, availability, room prices, etc. on different distribution platforms.
- You can also connect with a Revenue Management System to ensure your hotel displays the optimal price at any moment.
Metasearch engines are tools that help hotels stand out with a simple query and provide a chance to get direct bookings. It's a single tool where travellers can compare hotel prices visible on different channels in one place. However, these engines can also be distracting.
These engines have the potential of bridging the gap between a hotel's website booking system and an Online Travel Agent (OTA). With its help, even small hotels can compete with large hotel chains.
As an independent hotelier, if you wish to succeed and keep that success for the long term, you must use metasearch's potential to get as many direct bookings as you can.
This way, you can stop depending on third-parties to promote and sell your business and instead adopt a future technology that is here to stay.