Are you keen on getting a dedicated hotel website?
This would be a smart choice, as your property website is often the first impression received by potential guests, and the most important point in making their decisions on whether to book…or not!
Most of your marketing decisions will be based on the ultimate goal of engaging potential guests to visit your hotel website and to make their reservation directly.
It is a crucial step to gaining business, yet one that is too often neglected by independent hoteliers.
We’ve shared eight simple tips for a
great hotel website, and hope it helps your business gain more online presence and reputation.
Keep in mind that the main goals of your website, from a customer perspective are to:
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This means that your
website’s template (its structure and design) adapts itself automatically to all sorts of screen devices (smartphones, tablets, etc.) for an optimal viewing experience.
Most people today browse the Internet on their phones or tablets, especially when traveling.
You need a website that is fully functional, where content and images load rapidly.
When browsing for information online, it can be frustrating when one encounters a site that is delayed and takes too long to load.
Some travelers might see this as an opportunity to switch to another website.
Website Booking Engine makes it possible to check rates and availability for specific dates.
It is usually included in your
Channel Manager package.
The Channel Manager is the tool that allows you to centralize and automatize the management of your various online distribution channels (Expedia, Booking.com, Easy-to-book, etc.).
If your current best rates are advertised on the home page, or the room rates appear next to the room descriptions, this could absolutely increase your conversion ratio.
At HotelMinder we take care of your property online so you can focus on your guests.
simple and light design design that both respects and accentuates your brand and logo graphic chart.
The design should transcribe your hotel positioning (your concept; the features that make your hotel unique and interesting) at first glance.
Have a clear structure and menu that makes navigation simple and effortless.
The visitor should be able to quickly and easily find all the information he/she is searching for.
Additionally, build an effective interlink between your different web pages, to make navigation even more easy.
An image speaks a thousand words; make your website visual!
Keep the text simple and use the maximum keywords, in order to enhance Search Engine Ranking.
Travelers prefer visual stimulus in the form of images and videos that encourages them to better visualize and experience your property, rather than reading lengthy room descriptions.
Communicate regularly through
Social Media or on a blog section to inform visitors of activities, experiences, and various news that could be of interest to them.
Use personal words, and keep the content relevant to your potential guests.
This could be done by describing the list of activities available at your destination; then linking them to the corresponding pages or articles.
This way, guests are able to easily gain access to more details and information.
Your visitors will eventually share the relevant content on their social networks, thus enhancing your Search Engine ranking.
If you would like to gain international visibility, it is best to begin with translating your website into the different local languages of the countries you are targeting.
This not only ensures you a higher ranking on Google, Bing or other Search Engines for each country, but will also offer a great convenience to potential guests and motivate them to book directly on your website.
Have you checked these 10 boxes? Congratulations! You are now ready to take the next step, which is to get more traffic, or potential guests, to visit your property website.
It begins with something called SEO (Search Engine Optimization), which refers to the techniques and strategies used to have your website appear right at the top of Google search results.
Read about the secrets of Search Engine Marketing
in our next article.
From her small village in the French Loire Valley, Florie was dreaming of traveling across the five continents. She took the opportunity of studying marketing and international business to escape to Russia and Germany.
She then specialized in hospitality management through a Master degree from La Rochelle Tourim Business School.
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