In our previous article about Online Travel Agents,
we talked you through the importance of having a comprehensive, multi-channel distribution of your rooms via several Online Travel Agencies (OTAs) in your online sales landscape.
According to SiteMinder, one of the world leading hotel Channel Management System: properties connected to five or more channels get up to 50% more bookings than those who are just connected to one or two only!
In this post we have compiled a list of the most popular online travel agencies worldwide that should be part of your online distribution strategy today.
Which are the best best online travel agents for your hotel? read below to find out.
Table of contents for this article:
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What is an Online Travel Agency
In the hospitality industry, An Online Travel Agency (OTA) is an online platform that sells services related to travel and allows its users to directly book hotels, flights, cars, tours, etc. The main advantage for consumers is that they can compare rates, reviews and availability of many different providers in one single interface.
Some examples of Online Travel Agencies are: Expedia.com, Booking.com, Airbnb.com. An OTA is not a GDS or a Metasearch engine! If you're not sure about the differences between GDS, OTA and Meta, then I recommend you read this article.
For hotels, OTA Portals typically contract directly with the property who's responsible to update rates and availability in the OTA Extranet or back-office, typically through a Channel Manager. In this article, we are focusing on the best online travel agents working directly with hoteliers.
Things to Consider When Choosing an Online Travel Agent
Before jumping into the list, let’s point out two important factors to consider when choosing which portals to connect to:
Commission varies as per hotel and OTA.
For example, Booking.com charges between 10-15%, whereas Expedia charges between 18-25%.
Some channels also offer to pay more commission in exchange for a better search ranking.
- Geography plays a very important role in commission structure.
Commission varies depending on the region (city, state) where the hotel is located.
Some OTAs will charge more depending on the location of the property within a city.
Expedia and Booking.com work on a single commission model and charge a specific percentage per transaction.
This percentage is country specific for Expedia, whereas Booking.com charges the same across the globe.
List of the best Online Travel Agencies Worldwide
The commission percentages we listed below hold true for more than 90% of the cases and may vary for certain big chains that have the bargaining power over these online travel giants.
Note that the products listed below are ranked by order of preference with HotelMinder experts, customers & website users.
It's important to understand that one solution cannot suit all types of properties:
The best Online Travel Agency for a 500 bedrooms luxury hotel in Las Vegas has little in common with the one for a 25 rooms boutique hotel in the middle of rural Tasmania.
At HotelMinder we work with small and medium independent hotels and chains of hotels ranging from around 15 to 150 rooms.
The solutions listed below are the ones our clients use, as they match the needs and budget of those types of properties.
For more Online Travel Agency choice, have a look at our
If you are looking for professional guidance on what solution to choose for your hotel business, how to choose it, install it, etc — then look no further as it's exactly what we do. If you only need a little bit of help, consider booking a
1-to-1 Expert Session.
Feel free to request more information for the solutions listed below, several of them with special offers and discounts only for HotelMinder users!
Take Advantage of the Billboard Effect
We hope this list of the best hotels travel agents online is going to be useful for you to build your perfect distribution landscape.
We strongly encourage you to
take advantage of the billboard effect
and enhance your online distribution strategy by finding the most appropriate Online Travel Agencies to be listed on.
"The more your name pops up to potential guests, the more they’ll start to think “Hey, this hotel must be THE place to stay!”
always maintain Rate Parity and only ever favor your own website with special rates or offers to motivate bookers to book direct.
Finally, if you're looking for Expert help, don't hesitate to get in touch with us,
we’ll help you work out the most efficient online distribution strategy for your property!