Written by
Florie Thielin
in
Content Marketing In our complete guide on content marketing for hotels, we established that the art of storytelling has become a necessity in the tourism industry. Which better way to tell your hotel stories than through short films?
Video has become an ever-present part of social media, therefore, creating and achieving an effective video campaign requires some careful thought.
The more your target audience identifies with your video and finds a genuine interest in it; the more people will be willing to share it. Doing it this way gives you a better chance of reaching a broader audience and generating a buzz. Have fun with it and find ways to be creative while remaining constant with your brand personality.
Take a look at this Ibis hotels video on YouTube:
https://www.youtube.com/watch?v=pjDw1vsUmzc
Ibis, a French brand, is clearly positioning itself as the place to go for young and open-minded individuals looking to meet new people and share their experiences.
On which communication channels and social media platforms is your target audience most present?
Your video format might have to be adapted to the communication channels you choose. The maximum recommended durations are as follows:
Bear in mind, however, that shorter videos generally rank better on social media platforms!
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A good story is both engaging and satisfying. It tells us things we’re happy to know or learn. It stimulates our curiosity, but more than that, it makes us care enough to want to stay tuned in until the end. It is very much about proposing a question to your audience that gives them a feeling of anticipation and suspense; a sense of wanting to know how it will be resolved at the end of your story, and how this story will relate and connect to their lives. Good stories are often the ones that we connect with most.
There are currently 3 main types of video content generating a buzz on social media:
Appeal to your audience's curiosity, especially during the first 3 seconds of your video. Finish the video with a call-to-action button where they can book a room, subscribe to your newsletter, follow you on Facebook, etc.
If you're thinking you need someone to help you manage your Social Media online, we can help.
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In a world that needs sustainable tourism more than ever, Florie has been the in-charge of sustainability at HotelMinder.
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