If you're a decision-maker currently in the process of choosing a Channel Manager for your property, we're here to make it easier for you to find one!
While implementing an omni-channel strategy at your hotel can be difficult, it's absolutely necessary. And similarly, it's important to choose a Channel Manager to support all your business operations. A powerful Channel Manager effectively manages bookings, rates and availability, and supports your overall strategy to impact sales.
Though it's essential to choose a Channel Manager for your property, the abundance of options can make the process seem overwhelming...
To guide you, we've already covered the subject quite a bit. Considering a Channel Manager, here's why OTA portals are an essential part of your distribution strategy. Also, here are 10 tips to help you choose a Channel Manager.
Digging deeper into this topic, we wrote this article to help you understand the kind of features you should consider while choosing a Channel Manager.
Table of contents for this article:
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Integration into your tech ecosystem
A Channel Manager should integrate directly with the Property Management System. This allows reservations to flow directly into the PMS or/and the CRS. It helps communicate real-time rates and availability to the Revenue Management System, which is a clear must-have technology.
Such integration capabilities enable automated exchange of information about new bookings between multiple sales channels and the hotel's reservation system. Since operational efficiency in this area can have a major impact on both the revenues and a hotel's branding, integration is a critical aspect to consider in a Channel Manager. In order to prevent overbookings, a Channel Manager should also integrate with the hotel's Booking Engine.
A wide range of online distribution channels
A Channel Manager should integrate with as many distribution channels as possible, allowing you to sell the rooms on OTAs, GDS platforms, metasearch platforms, and more. Before you choose your Channel Management software, it's important to thoroughly check the connected channels.
Here are the top 3 types of online distribution channels you should consider (and here's more about them and how they differ from each other):
Online Travel Agencies (OTA)
The best kind of Channel Managers provide access to a few hundred channels, allowing your hotel to reach customers around the world. These include niche or local distribution channels as well as major industry players. A Channel Manager shouldn't be only 'local' (only integrated with the portals of its country of origin), but cover global platforms too.
Global Distribution Systems (GDS)
GDS, or Global Distribution System, is a worldwide network connecting travel service providers with travel agencies. GDS allows you to promote the inventory across the globe, allowing you to attract corporate travellers.
Metasearch platforms like TripAdvisor, Google, and Kayak give your hotel more visibility online. Integration with these websites can bring in more reservations from travellers looking for properties online.
Automated Portal Configuration
In today's age, travellers can visit places far off from the origin country. Therefore, properties need to consider the possibility of integrating the hotel's technologies with OTAs in multiple markets.
While integration with multiple distribution channels is important, a solid Channel Manager also ensures intuitive management of these channels.
The platform should be intuitive, simple, and needs to offer automated portal configuration. This way, you don't need to do all the hard work while tying up with a new OTA!
It's essential for your sanity that your Channel Manager has a low error rate. Most errors usually occur when there are changes in the configuration of portals.
A Channel Manager should have an always-updated portal view, which means that it should show the data as it is displayed on OTAs in real-time, and not only show how the data is sent to the portal. This reduces mistakes as it allows users to see what is going on in real time and spot issues right away.
Accurate reports from the Channel Manager can give some great insights, which can be used to build marketing strategies, define budgets, and take into account booking volume. A real-time dashboard is a necessity in every good Channel Manager.
Real-time, 2-way Connections with OTAs
A Channel Manager should be able to update prices and availability in as little time as possible. Pooled inventory means that all channels will always show the maximum number of available rooms at the same time without risking double bookings.
A Channel Manager should integrate with your PMS to allow real-time inventory updates. The best Channel Managers do the above by updating only the single variations in the inventory.
Accessible from Anywhere and By Anyone
A Channel Manager should be available on Cloud. In this time and age, it's not possible to think of a system that is not accessible on every device.
Moreover, the platform should also be mobile-compliant, thus letting the hotelier have the same user experience whether on a smartphone or a laptop.
Not all Channel Managers are Equal
There's no doubt that Channel Managers are an integral part of a hotel's business operations. With a good Channel Manager, it's possible to distribute the room inventory across multiple OTAs, offline travel agents, and tourist resources. This provides the hotel with more visibility, and brings in more customers from around the world.
However, not all Channel Managers are equal, and you need to consider certain features and functionalities to make an informed choice.
With a reliable Channel Manager, you can effectively and efficiently manage reservations, availability, prices, guest data, text and images from the website, etc. It's important to choose a system that suits your budget, property size and type, and integrates with various hotel technologies.
offers software for hotels, and the platform is dedicated to online sales (Booking Engine), to the distribution on OTAs (Channel Manager), and to connections with GDS. The software can be connected to Metasearch portals (Google Hotel Ads, Trivago, and TripAdvisor) to strategically manage and increase hotel revenue. It can also be integrated through its own API with leading hotel management systems, such as PMS, RMS, and CRS.
With an automated portal configuration, RoomCloud manages to ensure a very low error rate (only 0.02% physiological error rate in Booking.com). Over the years, RoomCloud has expanded to almost 90 countries worldwide, and is now one of the main providers in Italy, France, Spain, and Latin America. The company currently has over 5,000 clients, and collaborates with more than 60 resellers, integrates with over 200 PMS, and connects to 400 online channels.