— by

TikTok is one of the few social media platforms where even with zero or little following, a video can reach millions of views. This is because the algorithm pushes videos to demographics that match the hotels’ target audience and people with similar interests.
When you reach millions of people, they continuously learn about your hotel and brand and get to know your unique selling points. This eventually converts into paying guests.
TikTok is a free tool that can make a big difference in your revenue streams if you utilize it correctly. Even though today’s teens will grow into tomorrow’s travellers, the vast majority of TikTok users are above the age of 25.
After registering on the platform and creating a business account rather than a personal one, familiarize yourself with the app and features before you jump into brainstorming content ideas. TikTok has various features from adding music, changing video speed, applying filer and effects, adding text and even recording voiceover. Take these into consideration before coming up with the content.
The key is to make sure the content is engaging, fun or educative depending on whom you want to target. Make sure you don’t just showcase hotel rooms and facilities but sell the experience. People on TikTok value the experience far more than the beauty of the rooms. Find something that will set you apart from all the other hotels promoting themselves on TikTok.
Furthermore, as the videos are short, you should use the first few seconds of the video to engage the audience and make them watch the video. The goal of TikTok’s algorithm is to keep people on the app – so the more people watch your video till the end – the more chance of TikTok showing your video to others.
Besides viral TikTok trends and dance challenges, here are some unique examples of how to promote your hotel on the platform.
With HotelMinder, instantly match with vetted, trusted hotel experts.
HotelMinder, it is about:
Just like any other social media platform, TikTok too offers several paid and free promotion options. Here’s a list of tools that can boost your success:
TikTok is a platform full of trial and error. Not all videos will do the same some will perform better, some less – make sure you check on the data to see who is seeing your content and find optimal posting times. Be consistent with posting, engage and most importantly have fun with it!
Mia Kun, originally from Hungary, Budapest, has been living in London UK while pursuing her interests in travelling and experiencing other cultures.
HotelMinder connects hospitality professionals instantly to trusted experts, tailored solutions, and actionable insights. Our marketplace simplifies finding vetted hospitality technology and services matched precisely to your goals, while our open knowledge platform delivers expert-driven marketing, revenue, technology, and operational resources to help your hotel thrive.
Browse Academy
Check out the latest Insights, News and Articles from our team and industry leading partners.
Discover more insightful articles written by Industry Leaders in HotelMinder's Open Hospitality Academy.
Share your vision: whatever your hotel needs to thrive, we're here to help.
We'll quickly match you with trusted hospitality experts precisely suited to your needs.
Your matched expert gets to work, implementing clear plans to reach and exceed your goals.
Stop searching, start achieveing