Do you still have doubts about the importance of guest reviews?
Do you think reviews don't really influence travellers decisions to book your property?
You are wrong!
Please check TripAdvisor’s newly released research:
Recognizing the power reviews have on a traveller’s booking decision, let's embrace them and learn how to make the most out of it!
Table of contents for this article:
Where a hotel ranks on a review website or OTA can depend on a multitude of factors. Some of them are:
Responding to online reviews, both positive and negative, is now a crucial part of the hotel business.
Reviews gauge how others feel about the services which you’re providing, quite often before you’ve spoken yourself.
Using positive reviews to help promote your good efforts is just as important as having the opportunity to answer negative reviews.
Putting processes and training in place to ensure guest reviews can be collected effectively is something to consider.
Boost your hotel online review score with an effective communication strategy.
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When 83% of TripAdvisor users
stated that they will ‘usually’ or ‘always’ reference reviews before deciding to book a hotel, you know that reviews are becoming crucial to your business!
Clearly influencing the decision to travel, it’s essential that you become part of the conversation.
In place of direct advertising, information and advice from other consumers is becoming more responsive.
As mentioned, where you rank with OTA’s is partially down to your review score and this, in turn, can affect your pricing strategy.
For example, a hotel with a rating of 6.6 can’t possibly compete with a hotel advertising the same price but with a higher review rating of 7.8.
In reality, people do consider other factors, such as location, quality of the image gallery and what facilities are included,
but when you’re rapidly scanning pages, you see the price and then the review rating!
Therefore, maintaining a good review score will ensure more profit!
The importance of online reviews really cannot be understated: it is the key to your hotel online reputation - a
golden ticket to happier guests, more bookings and increased revenue!
The right management of your brand on review sites and OTAs will reassure potential guests and motivate them to book directly.
Try to respond to your reviews efficiently by following our
7 golden rules for responding to hotel guests reviews.
It will cost you far less than any advertising campaign and strengthen your brand reputation for the long haul.
HotelMinder is a hospitality consulting agency providing services in operations, strategy, digital marketing and technology to independent Hotels.
We help busy hoteliers find, setup and run the right applications and services to manage business according to their needs, budget, technical and human resources requirements.
With a team of experienced and knowledgeable experts in the hospitality industry, HotelMinder has become a platform to easily connect you with the best minds and technology available on the market.
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