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Ancillary revenue is any amount that is generated when you sell any goods or services at your hotel. This revenue is different from your hotel’s main services or offerings as a company.
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Now that you’ve got some ideas on how to boost your ancillary revenue through various examples, the question remains: how to best sell them to your guests?
Here are some tips to get you started:
There’s one important thing we need to remind you of: Your guests always come first!
Creating and delivering a wonderful experience for travelers should be your number one priority. Creating ancillary revenue is good for the business but make sure you don’t generate that extra by taking away from the paying customers. There’s a fine line that you need to walk when it comes to ancillary revenue.
A great way of increasing your ancillary revenue is to find under-utilized areas within the hotel and think of creative ways to offer them to non-staying guests. These areas include:
Set up co-working areas in your lobby or meeting rooms during slow periods. Allow people who work from home to come by and have a change of scenery. Models like WeWork are increasingly popular with people working remove. Hence, dipping into this segment is quite great as it has potential and only a minimal cost.
Look for various websites where you can advertise them or come up with a creative campaign straight on the hotel’s website.
Opening the gym up to people living close by during low season or any season depending on how busy the gym gets, is another great way to generate ancillary revenue.
The facility is already there, and unless towels are provided, there is no extra cost attached to them. If you want to take it a step further, think about adding some yoga, pilates, or boxing classes to boost attendance and make it more fun.
If you have a restaurant that offers a dinner menu, why not open it up for the public too? Create a special seasonal menu to attract more people and keep them coming back. Alternatively, you can even offer delivery services or pick up from the restaurant for people who want to order.
During the pandemic, people got used to ordering food, and if you have a set or pre-made menu, it’s simple to sell this to non-hotel guests as well. Brand the restaurant well, and you can treat it as its own business.
Gardens are the most under-utilized space in the hotel when in reality, many things can be done with just a little imagination. For example, host children’s birthdays, sell picnics or garden parties or rent this space to photographers for photoshoots. As long as it’s well-maintained and pretty, the possibilities are unlimited.
This is quite self-explanatory. Allow non-staying guests to utilize these facilities that have a great way of driving additional revenue just by making it a bit less exclusive.
The majority of the time, these facilities are already open to the public. However, if your property still keeps these areas exclusively for guest usage, give it a try during low season and open it up to the public.
Mia Kun, originally from Hungary, Budapest, has been living in London UK while pursuing her interests in travelling and experiencing other cultures.
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