How many hours of your time are you wasting manually allocating inventories at your property, checking availability, taking care of overbookings and more?
You're lucky if you have only five rooms to manage, but if you have more, we bet half your day is already gone...
Investing in a Channel Manager will definitely make your life easier.
What is a Channel Manager?
Channel Management is the process of managing online distribution channels in order to sell your hotel inventory to various agents across the globe.
A Channel Manager allows you to directly connect with those agents, such as OTAs (Online Travel Agencies), as well as smaller retail agents in different markets.
If you have a small Bed & Breafast or only a couple of apartments, you probably don't need a Channel Manager.
If you have more than that, or several room types, then you should really look into using one.
But if you have more than 10 rooms and you're not already using a Channel Manager, you're doing it wrong!
Why? Because it will help you send and synchronize your availabilty and rates in real times to more Online Travel Agencies than you could do it manually.
"I just want the best Channel Manager, which one is it?" Is most probably what you would like answered right away? And you're not the only one: we're asked the same question sometimes several times a day!
The answer is always the same, and nobody likes it: "It depends!".
Here are the main things to consider when choosing a Channel Manager:
The size of your hotel
If you are a big hotel and getting a lot of bookings every day, you probably need a powerful Channel Manager. Not so much if you have only a few rooms.
The other applications you're already using
Not all Channel Managers can connect to your existing Booking Engine or Property Management System.
Your needs and expectations
Do you have a really complex rate or/and rooms setup?
Are you fine setting things up yourself or do you want 24/7 phone support?
Is reliability and instant updates a priority?
Your budget Some Channel Managers are definitely more reliable or more functional than others - but they might cost much more. So what is it?
List of the Best Channel Managers
The Channel Manager systems below are not ranked by order of preference. As we explained above: one solution cannot suit all types of properties!
SiteMinder is the world’s most powerful hotel Channel Manager.
It can connect your hotel to 350 distribution channels and integrate with over 230 leading property management systems (PMSs).
SiteMinder eliminates the time spent manually updating each of your channel extranets and produces detailed reports,
allowing you to better understand the performance of your channels and identify booking trends.
You can see the status of all your channels through one, single dashboard and connect to the hotel industry’s
most powerful global distribution systems (GDS) via their ‘GD’ chain code.
We recommend SiteMinder for:
Larger sized properties who want a powerful Channel Manager at the base of their ecosystem of applications.
MyAllocator is a cloud-based system designed to be easy to use and it’s currently one of the most affordable in the industry!
It has a 2-way XML connection which pushes real-time updates to all of your channels and sends reservation information
from each channel back to you, giving you faster updates and less errors.
It also has established integration with one of the best Metasearch platforms on the Market
‘ADS Hotels’ with great support!
WuBook Channel Manager comes with an intuitive, yet simple control panel and offers high performance updates in a few seconds.
For each of your channels you can set closures, minimum stay restrictions and other parameters in a simple click.
The inventory you decide to offer online will be automatically stored in case of cancellation and immediately synced on all channels.
Should you encounter any issues, their team is as reliable as their tools and they will manually take action within a few minutes.
Their services are maintained on over 60+ servers.
We recommend WuBook for:
Small, medium and large sized Hotels, Resorts and Guest Houses.
Cubilis Channel Manager by
is an online hotel software (SaaS, cloud based) which is easy to use and free of any extra charges per reservation.
The Cubilis Channel Manager works with a 2-way XML connection and collaborates with hundreds of partners.
It connects with GDS, Payment Providers and Revenue Management Systems.
You’ll save a lot of time by using one point of entry with no overbookings.
It also connects to Metasearch engines (
MyHotelShop) and is PCI Compliant.
This easy and efficient Channel Manager has been developed for independent properties and independent chain properties.
It is accessible on the go and around the clock, by using the ‘STAAH Mobile App’.
It is a simple, yet powerful real-time Channel Manager with many features, such as bulk updates, insightful analytics, stop sell
limits, and the possibility to evaluate the success of your channels.
It includes the RateSTalk tool to monitor the rates of five of your top competitors, using a simple table and interactive graph,
which saves you time doing manual pricing comparisons!
Octorate is a cloud-based Channel Manager which can be accessed worldwide from any mobile device.
From small Bed and breakfast's to large Hotel chains, Octorate’s Channel Manager allows you to connect with more than 110 websites.
It offers automated, real time updates on availability and prices.
You can also manage the invoicing process directly through Octorate and it allows you to monitor each channel’s status, performance and income.
GDS/IDSs, Metasearch, Wholesalers and ready Tripconnect options are just some of the many features of this Channel Manager.
It enables special offers, discount coupons and is compatible with mobile devices.
We recommend Octorate for:
Small to medium sized property owners who want to set up and fully control solutions themselves.
Vertical Booking is more than just a Channel Manager, it’s a complete CRS from which the hoteliers can use the modules
or the individual features they need to suit their specific requirements.
This Channel Manager can manage rates and availability like a CRS, with an unlimited number of rates and derived
rates, as well as managing different currencies for different channels.
It also includes detailed reports, revenue tools and can also include a rate checker to analyse your competitors.
This system provides prices per person, per room, all booking rules and manages allotments when required.
Rentals United is a Channel Manager for Vacation Rentals with the ‘Rentals United’ App to view your calendars,
access reservation details and contact your guests instantly from your mobile or tablet.
It has a very flexible price upload option, allowing for example prices per day depending on number of people and length of stay or price scaling per channel.
Rentals United supports dynamic discounts for last minute bookings and length of stay discounts.
It can even automatically create accounts for you and, with most websites, it can update your images and descriptions too.
We recommend RentalsUnited for:
Vacation Rentals, Serviced Apartments and Guest Houses.
Simple Booking iRev is a fast, secure and powerful distribution software.
It has a 2-way XML interface which provides reliable, synchronised and simultaneous updates.
iRev Channel Manager allows you to manage all distribution systems with a single click; set the rates at the same time on OTAs,
GDS, IDS, wholesalers, mobile apps, major metasearches and even social networks.
DIRS21 is a web-based reservations and channel management system.
With DIRS21 Channel Manager, you manage your booking data centrally via your PMS.
All updates are made automatically, keeping your data current and accurate for each booking and each interface.
You can load fixed or dynamically calculated rates, provide rooms, package arrangements, events and congresses
and you pay only for those interfaces from which you expect to generate reservations.
Most of the owners of small properties think that investing in an all-in-one solution costs a lot of money, so they decide on a Channel Manager solution only.
Whilst it’s true that Channel Managers significantly automate work, save time and avoid human error, we know that having an ‘all-in-one’ solution
is in most case the best option!
An all-in-one solution is composed of a Property Management System (PMS) -
to easily check-in and check-out guests, make payments and take care of housekeeping tasks.
You also need a Channel Manager (CM) -
to track reservations, increase your online visibility and avoid overbookings.
Finally, you need a Booking Engine (IBE) -
to push direct bookings to your website and social media, save you money on commissions and
to allow you become more competitive within search engine results.
Our clients opting for an all-in-one hotel solution, even the smallest Bed & breakfast, are by far the hapiest once they are used to their new system.
Mimoza's journey within the hospitality industry started in 2009 behind the front desks of luxurious hotels of Doha, then Hong Kong,
and continued across the globe with Celebrity Cruises.
Determined to learn more about what happens behind the curtain she decided to dive deeper into revenue & distribution management and joined HotelMinder's team in 2016.
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"A hotel PMS is a solution developed specifically to replace those complex Excel sheets you’ve been using to manage your daily hotel bookings, room inventories, billing, etc. There is a vast amount of PMS providers..."