Designing Hotel Websites that Get Direct Bookings!
— by
Benjamin Verot
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Hotel distribution in 2025 operates through a sophisticated network of GDS, bed banks, wholesalers, and OTAs. While B2B Distribution remains crucial for corporate bookings, the landscape has evolved dramatically.
Today's Global Distribution Systems aren't just connectivity tools—they're revenue multipliers for hotels targeting B2B travel. However, with 80% of GDS providers operating as white-label Sabre SynXIS partners, choosing the right provider is more critical than ever.
This definitive guide reveals 2025's top B2B connectivity and GDS providers, from established players like Navarino and D-EDGE to innovative disruptors redefining corporate travel distribution. Learn more about GDS fundamentals before exploring our carefully curated rankings.
2025 List of the Best B2B Connectivity and GDS Providers for Hotels
Note that some of those companies operate a sort of a ‘white label’ partnership, effectively using the Sabre SynXis Platform and hotel clients are not always aware of that. Some of these companies also offer additional hotel promotion and sales support in addition to GDS connectivity provided by the SynXis Platform.
Some well known Sabre Partners include Preferred Hotels, Navarino, HotelRez, NetToHotel, Small Luxury Hotels, Utel, D-EDGE, and many more around the globe. Sabre Holdings seems to be the only company with such a vast and mature network of partners around the world.
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Reconline Seamless GDS is supported by our proactive RFP Sales Team and super efficient Technical Support.
Reconline AG is a parent company of Supranational Hotels and Classic International Hotels and offers a unique combination of solid GDS connectivity, proactive consulting and hotel promotion services. Hotels can work with Reconline directly, or with one of their brands or via one of a good range of resellers and white label solution partners around the world.
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SiteMinder is probably the world's most powerful hotel Channel Manager. It can connect your hotel to 450+ distribution channels and integrate with 350+ leading property management systems (PMSs) and 100+ Hotel Tech Marketplace Applications (RMS, Upsell, CRM, etc).
SiteMinder eliminates the time spent manually updating each of your channel extranets and produces detailed reports, allowing you to better understand the performance of your channels and identify booking trends.
You can see the status of all your channels through one, single dashboard and connect to the hotel industry's most powerful global distribution systems (GDS) via their ‘GD' chain code.
As well as Booking.com and Expedia.com, here are some other channels which you can connect to through SiteMinder: Ctrip, Hotelbeds, AirBnB, TripAdvisor … plus 300 more!SiteMinder is also offering connections to many PMS, RMS, Booking Engines, and many other hospitality specific solutions.
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50% off your first 6 months and 50% off set up fees
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RateTiger by eRevMax is considered a leader in Hotel Channel Manager, Rate Shopping, CRS, Booking Engine, GDS Distribution, Metasearch management and Website Design solutions to independent boutique properties as well as small, mid-size and large hotel chains and resorts worldwide.
RateTiger connects to over 450 distribution and technology partners worldwide. It has deep two-way integration with distribution channel partners including Booking.com, Expedia, Agoda, Airbnb, Google, HRS, Hotelbeds, among various others. It also offers connection to leading PMS, RMS, CRS, Booking Engine and other hotel technology systems for a seamless online distribution experience.
Data security and privacy is a key aspect for RateTiger, hence the company is ISO and PCI certified as well as GDPR compliant. It provides 24x7 multilingual support to hotels globally to assist in revenue generation objectives.
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14-days Free trial, Free set-up & 30% discount on annual subscription
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Sabre GDS, consortia, RFPs, GDS marketing, travel agent commission processing, third party integrations.
NETTOHOTEL is the ideal Partner when it comes to GDS distribution for independent Hotels and Small groups.
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Whether you're an international chain, independent B&B or boutique retreat, Impala lets youquickly reach lots of room sellers and their guests at once. We've reimagined the technology ofdistribution, so you can attract more of the guests you want.
We take the pain out of selling your rooms, letting you access new markets and adapt to achanging world. Impala gets you started in less than 48h, with no upfront costs and no minimumnumber of bookings.
With Impala, you decide where your rooms are sold and for how much commission.
- Onboarding takes minutes, not months. Our new tech does away with the oldconnectivity and integration headaches. Just say yes and we'll take care of fetching andupdating your content, rates and availability.
- Avoid the long back-and-forth on contracts. You don't need to sign a contract to startselling on Impala.
- You decide where your rooms are sold. Reach new markets and attract the guestsyou need to drive revenue and occupancy.
- See which channels are working best. Negotiate deals directly with room sellers tobring in more of the guests that are most valuable to you.
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Roibos is the most complete solution for your B2B Hotel Distribution that allows you to offer your rooms to travel operators directly without intermediaries at a click of a button. Roibos helps you to increase both direct and indirect sales whilst simultaneously providing full control of your distribution. Hotels in Roibos Marketplace unlock access to Travel Agencies from all around the world.
Roibos Hotel Distribution Marketplace offers:
• Direct contracting between Hotels and Agencies
• We are not another bedbank but a technological platform that allows seamless connectivity.
• Your Hotel can be live in just 15-20 minutes depending on the channel manager and the complexity of the range of rooms you have.
• Our Marketplace operates with more than 20 channel managers... surely yours is already integrated and if not... tell us and we will integrate it shortly.
• Each reservation is secured with a VCC – Virtual Credit Card.
• Your hotels will be available in 9 languages thanks to our translation algorithm and your photos.
• You only map once. No more complex integrations or yearly agreements.
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Travelgate (a Travelsoft company) is a comprehensive software solution designed to streamline sourcing and distribution in the hospitality industry through its extensive travel market network.
Product Features
Travelgate offers a versatile suite of tools for accommodation sourcing, featuring both pull and push integration options. The Pull Connection allows users to send a personalized request to the largest network of hotel sellers, enhancing hotel search times and booking accuracy. The Push Connection provides a standardized API ensuring an always-updated inventory and seamless integration. Users gain full control and transparency over all transactions, making it an ideal solution for wholesalers, channel managers, and accommodation providers.
Main Advantages
Travelgate excels in its ability to connect users to over 40 channel managers, offering unrivaled time-to-market and scalability. The platform's extranet allows detailed management of hotels, rates, and rooms, ensuring complete ownership of your stock. Additionally, Travelgate's solutions offer unparalleled response times and sales optimization through its high-speed cache app and traffic optimizer.
Applications and Integrations
Travelgate's marketplace is designed for growth, featuring a self-service portal with specialized apps that include Smart Traffic Monitoring, Business Intelligence, and Traffic Optimization. The platform also integrates third-party solutions like hotel mapping and transfer services to enhance the customer experience further.
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Global Distribution channels and cutting-edge technology form the backbone of a revolutionary programme built for today's world of travel. With a reach of over 60,000 Travel Agents generating 14,000,000+ room nights. We are redeveloping the modern era of travel.
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Fastpayhotels is an advanced B2B hotel distribution platform that brings control, transparency, and efficiency to the next level.
Founded in November 2015, Fastpayhotels focuses on evolving hotel distribution by offering a digital-first approach. With over 300 hotel chains onboarded and direct inventory of more than 40,000 properties in 138 countries, Fastpayhotels sets itself apart with its non-refundable rates efficiencies and full rate distribution model.
Key features of Fastpayhotels include a powerful IT system developed with the backing of Magenta Partners. This system ensures automation and digitalization, reducing operational costs and allowing competitive pricing. The platform connects travel agencies worldwide, providing a comprehensive suite of solutions around connectivity, customer service, and big data to maximize margins.
Fastpayhotels leverages a team of motivated and skilled professionals across four global locations: Mallorca, Madrid, Cebu, and Santiago. The company prioritizes flexible work schedules, teleworking, and ongoing training to foster a supportive and innovative work environment.
By prioritizing automation and scalability, Fastpayhotels continues to enhance hotel distribution, connecting partners to a streamlined and efficient business model.
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SynXis is a Sabre Hospitality suite of products including a CRS, a Booking Engine, a PMS; and providing GDS connectivity and other distribution services mainly for large hotel chains.
In order to service all other hotels Sabre has a quite mature network of partners around the world which would contract and service smaller hotel groups and individual hotels.
SynXis offers GDS connectivity through the SynXis Platform & SynXis technology based partners like: Preferred Hotels, Navarino, HotelRez, NetToHotel, Small Luxury Hotels, Utel, D-EDGE and many more around the globe.
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HyperGuest is a distribution channel that enables direct connectivity between the Hotels and Travel Providers worldwide (Agencies, Consortia, specialist OTAs, Group Bookings, etc.) by facilitating the booking process, enlarging the distribution mix, reducing cost of distribution and increasing margins.
HyperGuest's technology is an alternative approach to bed-banks and GDS systems, allowing hotels to work directly (B2B) with travel providers including agencies, corporates, and other forms of demand.
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Katanox makes selling hotel rooms effortless. The OTA duopoly, GDSs and Bedbanks have extended control over hotel distribution, hindering new entries into the market.
An extremely fragmented technical infrastructure heightens the cost to entry.
Opening up hotel distribution in today's landscape of e-commerce platforms, mobile apps and chatbots, will provide hotels with direct bookings through many more channels and will provide travellers more choice to find the best deal.
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DerbySoft provides connectivity and distribution of various hotel data to its demand travel agency partners around the world. They charge a modest fee for each booking. The fee structure is tiered, so as volume goes up, the average fee per booking goes down. Also, they charge a one-time fee for the initial integration. Claims to serve all of the top ten global hotel groups, all of the largest third-party central reservations systems, many regional and continental chains, and thousands of independent properties.
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D-EDGE (a Accor company) is a comprehensive SaaS platform offering cloud-based e-commerce solutions for hotels globally.
The suite includes a Central Reservation System (CRS) composed of interconnected tools like a Booking Engine, Channel Manager, GDS Solutions, and Payment Solutions. This system centralizes booking operations, allowing hoteliers to manage room availability and rates from a single interface, optimizing online distribution across multiple sales channels.
The Connectivity Hub connects hotels to over 550 partners, including distribution networks, Property Management Systems (PMS), Revenue Management Systems (RMS), Customer Relationship Management (CRM) tools, and more. This ensures seamless integration across various platforms, simplifying operations and enhancing efficiency.
D-EDGE's Data Intelligence solutions offer comprehensive tools for price monitoring, price recommendations, and performance analytics. These capabilities help hoteliers make informed pricing decisions and stay competitive in dynamic markets.
Additionally, the platform provides Website Creation services that include website design, SEO, and web analytics to enhance direct booking capabilities. The Digital Media solutions extend to search marketing, display marketing, social marketing, and metasearch marketing, ensuring hotels are effectively promoted across all digital channels.
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One of the world's leading Bedbank, redefining accommodation, transfers, activities and car rental products with a global network of travel distributors.
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LuxuryRes is an integrated Property Management System (PMS), Global Distribution System (GDS), and online reservation solution that helps hotels manage bookings and optimize revenue.
LuxuryRes offers a comprehensive suite of tools to enhance hotel operations, sales, and marketing. The platform's Property Management System simplifies reservations and property management for small to medium-sized properties, boasting a user-friendly interface that operates on desktops, laptops, tablets, and smartphones. Hotels with existing PMS can seamlessly integrate LuxuryRes services, ensuring a smooth transition and centralized control over rates and availability.
The system's robust channel management module enables hoteliers to manage multiple booking channels simultaneously, including OTAs like Expedia and Booking.com, through direct integrations. This feature ensures that properties remain visible and bookable across all major platforms, saving valuable time and reducing manual input errors. LuxuryRes also employs a sophisticated yield management strategy, delivering data-driven pricing tactics to maximize revenue and outperform competitive sets.
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Increase occupancy & reduce costswith Classic International Hotels.
With 1200+ member hotels, Classic International Hotels is one of the largest independent hotel groups worldwide, providing low-cost brand representation in all major online hotel markets for small to mid-sized hotels.
Unlike expensive franchises or representation companies, Classic International Hotels' fee structure is purely based on reservations delivered. No franchise fees, royalty fees, or marketing fees - there is no lower net cost way available to achieve effective, rapid increased occupancy and rates.
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Bookassist is an innovative, multi-award-winning industry leader in hotel booking and distribution software and online strategy. Bookassist provides both technology and online strategy for hotels, lowering costs and increasing direct online business.
The award-winning Bookassist booking engine is the ideal SaaS solution for reservations automation, with PMS integration, agent/corporate login and loyalty modules. The cloud-based Distribution Manager is a world-class channel manager with dynamic margin optimisation and GDS/IDS.
Bookassist also provides responsive CMS-based web design, online marketing, and award-winning mobile web apps for hotels on iOS/Android and all major platforms.Bookassist is a recognised and innovative experienced industry leader.
We manage the entire online digital strategy for hotels with services to maximise online presence and drive direct booking revenue for maximum margin. Bookassist SaaS technology can be embedded in hotel and hotel group websites to offer immediate bookings with PCI-compliant credit card validation for online customers, plus it offers full reporting and yield management for the accommodation provider.
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If your goal is to work with a trusted partner to grow your online presence and maximize your direct revenue, then GuestCentric is the best solution for you.
A staggering 95% of GuestCentric customers would recommend our customer service. Our exceptional support team is globally renowned for consistently delivering responsive, efficient, and informative customer service whenever you need it.
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Parity Rate is a Channel Manager allowing hoteliers to simultaneously update online availability and rates.
A RoomCloud company.
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Our technology solutions are designed to grow your revenue from direct bookings and voucher purchases.
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BookingCenter provides a Central Reservation Service for groups of accommodation service providers.
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Dingus offers the only 360 solution on the market in marketing of tourist properties.
From the rate to the collection of the reservation.
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Caterbook is cloud-based hotel software with PMS, web booking engine and channel manager.
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Affordable and efficient cloud based hotel PMS solution for managing small hotels and other accommodations.
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Booking direct provides hospitality industry revenue generating & distribution solutions including website development, mobile app development and digital .
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Bakuun is a travel technology platform that connects hotels, airlines, and travel agencies, focusing on simplifying booking processes and distribution. It's likely chosen for its cost-effective commission rates, below market average, and unique sales channels like travel agents and airlines, which can expand hotel reach. It also supports airlines during flight disruptions, offering quick booking solutions, which could be an unexpected benefit for hotels gaining additional business.
Key features include B-Aggregate, connecting to over 200 channel managers via one API, and B-Marketplace for direct contracts. B-Content uses AI to standardize hotel listings, enhancing booking accuracy. Integrations cover major players like SiteMinder and Cloudbeds, ensuring wide connectivity, which might be more extensive than expected.
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Expert MatchWhat is a Global Distribution System?
As the name suggests, GDS is a global reservation system that acts as a middleman between travel suppliers and bookers - including hotels, flights, cab providers, etc.
Everything you see on the system is live, accurate, and automated. And since COVID, all types of hotels are beginning to see the benefits of the service to attract a bigger audience. To know more about GDS systems, check out our comprehensive GDS Systems guide made for hoteliers.
However, please note that independent property owners can't connect to GDS Systems directly and have to tap into the B2B Distribution landscape and use a GDS Connectivity Provider.
Why Connect Your Hotel to a Global Distribution System?
Now, before you start reading about GDS companies and GDS providers for hotels, you may wonder why you need to connect to the service in the first place, especially if you're already on OTA platforms like Booking.com and Airbnb.
Here's why: a GDS provides additional revenue that a hotel or property cannot make in any other possible way. When a travel agent logs into GDS to book a hotel, they will not find your hotel there and won't book it, because it doesn't exist on that platform. After all, it's a global distribution network, and if your hotel isn't on it, you're simply missing a significant chunk of the revenue stream.
When properly managed, bookings received via GDS are much cheaper than OTA bookings and don't diminish the hotel's business of getting direct bookings. This makes it clear that if your property isn't connected to a GDS provider, you're missing out on bookings that you won't get from anywhere else.
How to Choose the Best GDS Connectivity Provider for your Hotel?
Global Distribution System Providers aren't new. They have been around for decades and have a consistent and dedicated user base, aka travel management companies (TMCs). When you get your hotel onto a GDS system or even just on the top GDS in the world, you get a chance to expand your hotel's reach further than ever before. It's a good marketing strategy if you're currently looking for one.
While there isn't an accurate or fixed answer to the question, 'Which is the most popular GDS system in the world?' This article will help you choose one that's best for your hotel.
Furthermore, any GDS you choose should function just as any other integration you have - it should simply connect to your hotel's Channel Manager seamlessly. So here's covering the basics:
Simple and Efficient
One of the most essential things to look out for when choosing a GDS is prominent hotel GDS providers that are designed for the business. That means they should have an extranet that connects to your existing tech stack and should be user-friendly and efficient.
Vast Network
Another thing that you must look for when going through our GDS systems list is that your hotel should use a GDS that positions you such that you receive special pricing queries from corporations looking for large booking volumes. These enquires are Request for Proposals (RFPs) and are often managed directly by the GDS provider.
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RFP Support & Management
RFP Management can be a separate thing, managed usually by the hotel’s sales team. Agreed rates can be simply updated once a year in the channel manager or the GDS CRS directly.
What is unique though is the fact that hotels can offer additional commission to travel agents making bookings as a form of an incentive. This can be visible on the agency side of GDS, and travel agents can choose hotels based on their location, pricing, and commission offered.
Additional Features
If you're asking, 'Which gds is best for travel agents?', you're asking the wrong question. Instead, you should think about getting your hotel on a GDS that has the ability to offer additional commission to travel agents making bookings. Most hotels do that with (Best Available Rate) BAR bookings, but if there are special rates agreed upon for certain companies, the bookings are usually non-commissionable.
What to Look for in Your Global Distribution System (GDS) Connectivity Provider?
When going through Global Distribution System companies or providers, here are some basics that you must look for:
- Seamless and complete control over rates and availability visible on the GDS.
- Option to work with the GDS provider on generating new sales and revenue streams.
- Control over any content or images visible on the GDS of your hotel.
- Ability to review and change GDS presence and hotel comp set presence.
- The total cost of booking acquisition, including all set and RFP Management related fees.
- Technical integrations with channel managers, PMS, and other tech stack.
- Automated reporting and statistics with insights.
- Information on GDS intelligence, travel agencies, TMCs, consortia, and more.
- Prompt and efficient customer support and/or training resources.
Which is Best GDS System for Your Hotel?
There's no one answer - hotels should be present on all GDS providers simultaneously to access all travel agents. This is mainly because different travel agencies use different GDSs. If you want your hotel to be visible to all travel agents around the world, then presence on all GDS systems simultaneously would be advised.
When working with a top GDS provider, hotels should be able to connect to a Channel Manager and receive maintenance-free bookings. Rate Parity is key, and special corporate rates (coming mainly from corporate RFPs) should be managed by your ‘good’ GDS provider efficiently.
Additionally, Corporate Rate Loading Instructions (RLS) usually include a mix of different agencies using different GDSs. This means that hotels might be required to register with a particular GDS as a condition to work with a particular TMC. To know more, read: The Big Players of B2B Hotel Distribution.
Not all GDS companies provide the same type of GDS service in all locations, so what can work well in one of the major cities in the USA may not be able to bring the same result in the EU and the other way around. Therefore, check out the best GDS Systems list to find the one or more systems right for your hotel:
B2B Distribution as an Essential Part of your Growth Strategy
While the B2B hotel distribution industry is complicated, the primary goal is to allow accommodation providers with seamless and effective exposure to inventory. At the same time, it lets travel providers effectively and effortlessly search and book inventory, without any need for a pre-existing relationship with the hotel.
Contrary to popular belief, it isn't required for the hoteliers to understand the entire ecosystem. Simply put, B2B distribution allows a property to sell room nights to a wholesale travel agency or B2B distributor to be sold later to a retail travel agency.
It's important to note that most platforms include a specific payment module that eliminates comprehensive reconciliation processes. Additionally, they include a content module, allowing hoteliers to control the data and images of the property.
How to get Started with B2B Hotel Distribution
A B2B distribution sales channel, which is actually a sum of channels, can often generate doubts about the operation due to the complexities involved. However, what is clear is that the ability to sell directly to the wholesaler or retailer, thereby avoiding intermediaries, is always the best choice.
The three biggest Global Distribution Systems (GDS) include Amadeus, Sabre and Travelport. Since these can't be accessed directly, you need to go through GDS connectivity providers.
Bed banks, specializing in contract supply from accommodation providers and hotels (mostly long-haul international holiday destinations), make the service available to sellers that aggregate demand from multiple sources, such as traditional travel agencies, small and medium tour operators, budget airlines, etc.
Wholesalers, on the other hand, partner up with hotels by purchasing rooms for resale on a B2B network. Typically, they act as the interface between a travel agency and a hotel.
With years of experience in assisting hoteliers manage operations or opening up innovative hotels across the world, Benjamin has been a trusted name in the hospitality industry, and is well known for his knowledge and expertise in European markets.
Next up in: Distribution Management
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