Essential Marketing Software Solutions for Hotels
In today's digital-first hospitality landscape, having the right marketing software stack is crucial for hotels to maintain competitiveness, drive direct bookings, and enhance guest experience.
Modern hoteliers need a comprehensive suite of tools spanning from AI chatbots and direct booking tools to CRM systems and upselling software. Combined with website builders or CMS, reputation management tools, metasearch tools, and marketing platforms for email and social media, these technologies create a powerful ecosystem for success, helping properties maximize their marketing ROI and guest satisfaction.
From managing guest relationships to optimizing online presence, these marketing technologies work together to create a powerful ecosystem that drives revenue and enhances operational efficiency.
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We Can HelpAn easy to setup and feature full all-in-one solution designed for small to medium sized properties everywhere, like hotels, b&bs, hostels and campsites.
Sirvoy is a hospitality software provider that offers a comprehensive, cloud based suite of applications including a Property Management System, Booking Engine and Channel Manager.
Its affordable price tag means that it's accessible to smaller or newer businesses that need to dream big on a small budget and scales with them as they grow, be it: hotels, motels, hostels, B&Bs, lodges & guest houses.
Cloudbeds is the leading platform redefining the concept of PMS for the hospitality industry, serving tens of thousands of properties in more than 150 countries worldwide.
Built from the ground up to be masterfully unified and scalable, the award-winning Cloudbeds Platform brings together built-in and integrated solutions that modernize hotel operations, distribution, guest experience, and data & analytics.
Founded in 2012, Cloudbeds has been named a top PMS, Hotel Management System and Channel Manager (2021-2024) by Hotel Tech Report, World's Best Hotel PMS Solutions Provider (2022) by World Travel Awards, and recognized in Deloitte's Technology Fast 500 in 2023.
Streamline your hotel's online sales presence, internal operations, and your customer experience using our suite of modern hospitality distribution tools.
We are a technology company serving already 20,000 hotels worldwide. We offer a full-stack growth platform to power hotels´ direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary and a full suite of personalization options, The Hotels Network's Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company's latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.
The Hotels Network's mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.
The Hotels Network integrates with over 450 Booking Engines; serves hotels that have any CRM and also connects with many PMS solutions.
Whistle for Cloudbeds is an enhanced guest engagement solution that gives lodging businesses the tools to drive incremental revenue, increase guest satisfaction, streamline internal operations and deliver more meaningful contact and customized interactions throughout the entire guest journey from discovery to post-stay.
Find, book, and grow with Cendyn: We make every guest interaction an opportunity to nurture relationships and maximize profitability.
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty andrevenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.
To find out more, visit cendyn.com.
Canary Technologies is modernizing the hotel tech stack with its award-winning end-to-end Guest Management Platform.
Digitizing everything from post-booking through checkout, Canary is trusted by more than 20,000 hoteliers in 80 countries, including leading global brands, such as Marriott International, Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, and Intercontinental Hotel Group.
Canary's solutions eliminate paper processes, boost revenue, increase staff efficiency, improve the guest experience, and reduce chargebacks and payment fraud. Canary's Hotel Management Software includes Mobile Check-In/Checkout, Tablet Registration, Upsells, Guest Messaging, Canary AI, and Digital Tipping.
Asksuite is a leading AI reservation agent, known for its instant and multilingual replies 24/7 across all communication channels.
Streamlined Communication Management
The omnichannel inbox by Asksuite allows hotels to manage inbound chats, emails, and social media messages from one centralized location. This feature reduces the hassle of switching between different platforms and keeps track of metrics and sales performance effectively. It includes centralized chat management, auto-assigned chats, 3-click proposals, and stats control across multiple service channels.
AI Reservation Agent
Asksuite's AI-powered chatbot ensures no lost sales due to service issues by automating replies to common questions. It operates around the clock on major communication channels and integrates with booking engines. Key features include human intervention options, group and event lead management, and five advanced AI algorithms designed for accurate responses.
Inbound Reservation CRM
Asksuite's inbound reservation CRM provides a comprehensive view of the booking journey across all service channels. This tool enhances direct booking conversion rates with features like lead pipeline management, sales forecasting, reservation funnel analysis, goals and commission tracking, and automated follow-ups.
ReviewPro (a Shiji company) is an all-encompassing guest experience management platform designed to enhance online reputation, gather guest feedback, and improve overall guest satisfaction.
ReviewPro offers a comprehensive suite of tools to manage and elevate every aspect of the guest journey. The Hotel Reputation feature allows hoteliers to monitor and improve their online reputation through a powerful cloud-based solution, driving increased rankings on review sites and OTAs. Guest Surveys provide a customizable survey platform to collect valuable guest feedback, converting insights into actionable strategies that enhance guest satisfaction and drive revenue growth.
The Case Management module facilitates real-time communication with guests, ensuring seamless interaction on their preferred channels, which helps in addressing issues promptly and efficiently. Additionally, the Guest Communications feature automates follow-up processes on guest feedback, assigns duties, and tracks task completion, effectively mitigating negative reviews and fostering a positive review culture.
ReviewPro stands out with its extensive data aggregation capabilities, pulling over 100 million reviews from 140+ review sites in more than 45 languages. This makes it an invaluable tool for benchmarking competitor performance and making data-driven decisions to boost a hotel's reputation and revenue.
Selfbook is a fintech-enabled booking and payment platform designed to streamline hotel reservations and boost direct revenue for hotels.
Selfbook offers a suite of products including Selfbook Direct, Selfbook Express, and Selfbook Station. Selfbook Direct allows hotels to provide a seamless on-brand booking flow and one-step checkout experience directly on their own website, incorporating digital wallets for a modern checkout process. Selfbook Express enhances the online payment experience by offering plug-and-play payment blocks with options such as digital wallets and Buy Now, Pay Later, making it highly suitable for hotels using custom booking engines. Selfbook Station acts as a comprehensive booking and payment orchestration platform, automating payments and simplifying bookings management, thus saving time and enhancing control over revenue streams for hoteliers.
Selfbook's technology ensures end-to-end security and compliance, supporting secure payment journeys with PCI DSS compliance, payment validation, and two-factor authentication. Additionally, it complies with GDPR and ADA standards to guarantee an inclusive and seamless user experience.
Capture guest feedback by sending satisfaction surveys via email or SMS and turn their experience into more positive reviews online.
Hotelintelligence.io is a technology company that provides data-driven solutions for the hospitality industry.
Their main product is a cloud-based platform that provides real-time insights and data analysis for hotels, enabling them to make informed decisions and improve their overall operations.
The platform offers features such as revenue management, demand forecasting, and market intelligence. The company's aim is to help hotels maximize their revenue and improve their guest experience through the use of data and AI.
Oaky is a pioneering upselling software that assists hotels in boosting their revenue by offering personalized upgrade options and services to guests throughout their journey.
Oaky's platform is designed to maximize revenue with automated upselling features tailored for the hospitality industry. Founded in 2013 and headquartered in Amsterdam, Oaky empowers hoteliers to enhance guest experiences by delivering relevant, personalized offers at optimal points during the guest journey. The software employs data-driven insights and dynamic pricing models to ensure that the offers presented are timely and appropriate, thereby optimizing the average spend per guest while minimizing manual intervention.
Oaky's guest-facing interface allows for seamless interaction, letting guests customize their stays by selecting from an array of pre-determined, high-converting deals. The platform ensures efficient communication with guests via multiple channels, including email and SMS, so that they are consistently engaged and informed about potential upgrades and special offers tailored to their preferences.
The software facilitates operational efficiency by integrating with various Property Management Systems (PMS) and other hospitality tech solutions, allowing hoteliers to manage their upselling efforts with minimal manual effort. Key features include a chain dashboard that centralizes upselling activities across multiple properties, robust reporting tools for tracking performance, and a deal library with over 100 proven offers.
Easyway is a hotel communications platform that integrates with all commonly-used messaging apps. Talk with your guests whenever and wherever.
Helps turn communication into satisfaction, reviews into bookings, and complexity into peace of mind
UpsellGuru is the most exciting way to offer upgrades and increase hotel revenue. Highest upsell conversion for hotels worldwide.
Duve is a comprehensive hospitality guest experience platform designed to enhance guest satisfaction, streamline operations, and boost revenue.
Founded in 2016, Duve is headquartered in Tel Aviv with offices in Paris, serving over 1,000 clients in 64 countries. It provides a suite of tools to automate and personalize the guest experience, including online check-in, upselling, digital keys, and a branded guest app. Duve's platform allows guests to check in via web or mobile before arrival, reducing wait times and improving operational efficiency. The system's personalization capabilities leverage guest data to offer tailored upsells like room upgrades, services, and local experiences, optimizing revenue generation.
The guest app, a white-labeled solution, offers a seamless digital experience, providing guests with essential information and capabilities, such as digital room keys, local recommendations, and communication with hotel staff via multiple channels like email, SMS, and WhatsApp. Additionally, Duve's AI-driven communication hub centralizes guest interactions, improving response times and service efficiency through automated and scheduled messaging.
A rate comparison widget allowing visitors to compare your direct price with your price in main OTAs without leaving your website.
Rate Comparison Widget
This widget allows your visitors to compare the direct hotelroom rate with hotel prices on various OTAs without leavingyour website. Show your visitors that they will always get abetter deal on the hotel website – best price guaranteed,benefits and perks for the direct booking and seamlessbooking process.
Cart Recovery
This tool keeps visitors on the hotel website and encouragesvisitors to finish the booking process. Depending on thehotel's targets the Cart Recovery pop-up might include RateComparison information, Urgency Message orAuto-applicable Promo Code.
SMASH
SMASH (Smart Messaging Assistant) tools help to create abeautiful fully personalized marketing campaign andcustomize unique booking experience for every visitor.Disregarding current hotel objectives SMASH will increasethe conversion rate and average booking value. Possiblegoals might vary from highlighting unique selling points ofthe hotel to increasing sells, as well as promoting a hotelloyalty program and providing valuable information for thevisitors, and creating a sense of urgency.
Triptease is a comprehensive data-driven marketing platform designed to help hotels increase their direct bookings. By harnessing advanced data analytics, Triptease connects hotels to critical pricing, market, and customer data for more effective marketing campaigns.
One key advantage of Triptease is its ability to personalize the entire booking journey using unique hotel data, ensuring a customized customer experience from initial search to final booking. The platform automatically adjusts hotel prices in metasearch results to undercut OTAs, seamlessly integrates first-party data into CRM systems, and displays specific search dates and prices in retargeting ads.
Triptease is particularly beneficial for hotels aiming to compete with OTAs on price parity. It offers real-time data insights to quickly match lower OTA prices, thereby accelerating direct bookings and revenue generation. The platform's application of first-party data significantly enhances customer targeting and engagement, leading to more efficient marketing and higher conversion rates.
Userguest is hotel website revenue booster. It improves hotel websites ability to generate direct bookings. Userguest provides a series of marketing technology features that have a clear impact on hotel website revenues. It helps convince your website visitors to complete the booking through personalised offers, social proof messages and smart notifications. Thanks to Userguest's unique dashboard, hoteliers can really understand their website visitors booking preferences and offer them the right offer. Userguest also provides hotels with smart recommendations, that identify revenue opportunity to maximize bookings and profits.
GuestRevu is about providing guest intelligence technology to busy hospitality professionals to gather feedback, manage online reputations, and make informed decisions based on guest feedback data.
Customer Alliance makes it easy to capture, understand, share and act on feedback.
Customer Alliance is a dynamic tech company on a mission to empower organizations to be loved by exceeding people's expectations. We've built a powerful Software-as-a-Service platform that makes it easy to capture, understand, share and act on feedback.
Each day, we proudly serve over 5,000 organizations spanning the hospitality, healthcare, automotive, and insurance industries. Our platform delivers a comprehensive view on satisfaction metrics at each customer touchpoint and provides the tools necessary to manage feedback and reviews in a smart and simple way. Like a GPS for the customer journey.
Elevate your online visibility and manage customer feedback without putting in overtime.
Own your customer satisfaction and embrace efficiency with the all-in-one platform for customer reviews, surveys, and satisfaction metrics.
Quoality is an easy-to-use GX platform helping hoteliers digitize guest-facing processes to offer an elevated guest experience and increase profitability.
Whether you want to upsell your ancillaries, automate guest journeys, provide contactless check-ins/checkouts, collect online payments, and drive more positive online reviews, Quoality has everything you automate the guest-facing process needed to run your business efficiently.
LODGEA (based in Munich) offers a websitebuilder and direct booking engine to make it easy for hoteliers to increase direct bookings and automate online marketing.
Marketeers can connect their property management system (e.g. apaleo) via drag & drop and integrate this conversion optimized IBE into their website or set up the whole website with it. There´s no installation or programming required. The software offers up to 49 languages and 79 currencies and all relevant payment methods are included (eg. Google Pay, Apple Pay, Credit Cards).
LODGEA´s goal is to enable marketeers of accommodations to become more independent from large OTAs by driving traffic to their own website and converting lookers to bookers with a smooth, user-friendly and SEO-optimized solution. What Shopify offers for retail LODGEA offers for hospitality.
Yonoton is a true omnichannel digital platform offering venues the chance to reduce costs and to increase revenue by allowing guests to order and purchase through hotel's own branded app, webshop, self-service kiosks or NFC-chips. Giving them a contactless guest experience. Whilst the venue or resort can communicate, engage & market to guests before, during & after their visit.
Yonoton HQ in Helsinki, Finland work with some of the worlds largest brands including Sodexo and Compass Group across the Nordics. In January 2021 was launched in the UK and Ireland.
The all-in-one engagement platform for hotels to grow revenue, improve customer satisfaction and drive loyalty at all stages of the guest journey.
Online travel agents are purely focused on converting the customer through the shopping path, unfortunately Hotels can only focus on the design aspect of their website over conversions due to the limitations from their PMS provider.
At RoomStay, our mission is to bring the Hotel Industry e-commerce checkouts inline with OTAs so there is a fighting chance for the hotels to create a booking experience that is optimized to increase conversion rates and revenue all within your website.
HiJiffy is an advanced AI-powered guest communication platform designed specifically for the hospitality industry. It consolidates multiple communication channels into a unified inbox, allowing hotels to automate up to 90% of guest queries and significantly improve guest interaction efficiency.
Key features of HiJiffy include:
• Omnichannel communication - centralizes guest queries from website chat, social media, WhatsApp and more into a single interface
• Conversational AI chatbot that can automatically answer over 85% of common guest questions in over 130 languages
• Seamless integration with hotel systems like PMS to enable automated services like online check-in, digital keys, in-stay requests, upsells and more
• Campaign management tools to optimize direct bookings and upselling opportunities
• Performance analytics and guest feedback insights
• Quick setup and easy to use interface that can be customized to match hotel branding
By automating repetitive tasks with AI, HiJiffy helps hotels reduce operational costs, minimize staff workload and improve response times. This allows hotel staff to focus on higher value guest interactions. Real results reported by HiJiffy clients include 92% customer satisfaction scores, 60% online check-in completion rates, 5% chat to booking conversion and 70% reduction in incoming calls.
HiJiffy integrates with leading hotel systems like Oracle Opera, Mews, D-Edge, Oaky, Cloudbeds and more. Over 2,100 hotels, resorts and hostels worldwide trust HiJiffy to digitalize their guest communications and boost revenue.
Create experiences your guests love. Swyftin is a hotel upsell software that helps hotels increase revenue.
Howazit is a cloud-based, highly configurable, pro-active guest engagement platform, used by hotels to digitally transform their guest's experience.
Howazit turns every touchpoint across the customer journey into an engagement opportunity and is easy to integrate to any third-party partner.
Leveraging happy customers for brand advocacy, loyalty, and more sales, while reducing operating costs and increasing the bottom line.
Our contactless mobile ordering, payments and guest engagement tools, deliver guests a world of experiences, uninterrupted.
Finally one solution to manage every aspect of your guest relationship before their stay:
Email/SMS
Upsell/Upgrade
Surveys
During their stay:
Arrival form
Guest database
Quality control
After their stay:
Satisfaction survey
E-reputation
Review management
Email campaigns
Automated marketing
Email platform
Loyalty
A very clever booking recovery solution: CartStack automatically sends high-converting reminder emails to visitors that start to book a reservation on your website, but leave without completing it.
HDB is the new generation premium call center with 24/7 multilingual sales representatives to assist travelers and generate direct sales for hotels.
WeBee is a 360-degree guest-facing solution that allows hoteliers to provide guests outstanding experiences, hence increase their revenue.
Instio GEM is an integrated digital solution for Mobile Check-In, Guest Management and Service Quality Monitoring solution for hospitality companies.
ExpectMe is a unique room selection platform that unlocks hidden revenue, elevates guest satisfaction, and supports staff efficiency. Drawing inspiration from personalized seat selection models in various industries, such as theatres and aviation, we have crafted a solution tailored to the unique requirements of the hospitality industry.
We are all used to having the flexibility to pre-select seats on airlines. Our mission is to bring this possibility to hotel guests to support personalization and improve the guest experience. We have also seen that this can be a revenue driver, with a third of guests saying they would pay to be able to select their room rather than having it assigned by the hotel.
Hotels now have a chance to drive incremental revenue not just by upselling higher room categories but also by monetizing room selection for the room category that was originally booked. Additionally, this is a great tool to reward guests, ensuring they book time and time again. Use room selection as part of your direct booking strategy, supporting a channel shift and reducing costs, as no OTA or party can offer this today.
Our platform integrates seamlessly with leading, cloud-based PMS, ensuring real-time automation. This alleviates front desk staff from manual tasks, allowing them more time to interact with guests and offer a unique hospitality experience. With efficient onboarding and minimal setup disruption, we offer hospitality leaders an edge in this competitive market while providing an immediate impact on profitability.
Empower your guests to personalize their stay by selecting and guaranteeing their own room and add-ons to make their stay extra special, while your hotel unlocks new revenue streams.
Key features:
- Intuitive room selection through a user-friendly platform and interactive floor plan
- Monetize on room level, with or without upgrade, to unlock untapped revenue streams
- Upsell specific products and services to enhance the guest experience and drive ancillary revenue
- Seamless guest communication embedded into your existing guest journey and tools, or sent specifically
by our platform
- 2-way PMS integration to fully automate the booking and operational processes
- Interactive dashboard with insights and analytics on sales, revenue, conversion and more
- Efficient onboarding in record time with our simple, intuitive and user-friendly platform
- Designed and supported by a dedicated team of hospitality professionals
Key benefits:
- Enjoy incremental revenue and profitability
- Elevate guest satisfaction
- A unique selling proposition to drive more direct bookings that no OTA or third party can offer
- Streamline the arrival process and maximize operational efficiency
Paxer platform allows host to manage bookings, allotments, rates, and empowers guests and hosts so they can have a direct relationship without .
MaxiBooking: innovative solutions for hotels, hostels and individual properties.
HERA, Your Hotel Email Reservation Assistant, helps hotel and restaurant reservation agents answer inbound Emails.
AI-powered Hotel chatbot and instant communication platform for Hotels - Increase direct booking with the best hotel chatbot by Quicktext.
The ever blooming hospitality industry is one of the major contributors to the economy of developed and developing countries and with the introduction of IT .
AutoRank is an AI-driven optimization tool that automatically enhances Airbnb property listings to improve their search ranking and visibility.
AutoRank, developed by Otamiser, analyzes Airbnb search trends and guest behavior to optimize property listings every 48 hours. The system focuses on creating data-driven, SEO-friendly descriptions that highlight property features, nearby attractions, and amenities based on current search patterns.
The software implements automatic content updates to reflect seasonal changes, local events, and evolving traveler preferences. It analyzes guest reviews to emphasize popular features while managing expectations through transparent property descriptions. This approach helps maintain higher Airbnb value scores and potentially increases booking conversions.
A key feature of AutoRank is its ability to maintain optimal listing visibility during peak booking windows, allowing property managers to implement higher rates without compromising search rankings. The platform provides a dashboard with performance analytics and market insights to help hosts make informed decisions about their properties.
The system has demonstrated significant results in initial testing, with some properties reporting increased listing views and improved occupancy rates. One case study showed a 19% occupancy increase with 359,000 more Airbnb page views for a property management company in Orlando.
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Bonomi lets you connect with guests on WhatsApp, Messenger, Viber, Instagram and other popular messaging channels.
Book Me Bob Chatbot engages, nurtures, converts, and supports your customers across the most commonly used messaging channels.
MeetingPackage allows hoteliers to automate M&E sales, reaching more markets with fewer errors and increased profitability.
Get more from your guests Next Gen Hotel CRM Ask for the demo Upgrade your hotel Move to multi-experiences Expand to multi-channels Impact your clients Get.
Boost your revenue with gift voucher selling! Automate voucher sales and simplify administration with RESnWEB Gift Voucher Module.
Beoordeling 4,5 (93) Hotelchamp eCommerce is an easy-to-use website and booking tool that gives you full control over your online presence.
Core Marketing Technologies for Hotels
Direct Revenue Generation Tools
Direct booking & upselling tools form the backbone of a hotel's direct revenue generation strategy. While direct booking tools like price checkers, personalized offering, etc enable more commission-free reservations directly through your website, upselling tools help maximize revenue per guest by offering relevant upgrades and ancillary services at the right time.
Guest Communication Solutions
Hotel chatbots provide 24/7 guest support, while CRM systems help maintain meaningful relationships with guests throughout their journey. Email marketing platforms enable targeted communications, and social media management tools help maintain consistent brand presence across channels.
Online Presence Management
Website builders and CMS platforms serve as the foundation of your digital presence, while reputation management software helps monitor and improve guest sentiment across review platforms. Metasearch management tools ensure optimal visibility across price comparison sites.
Getting Started with Hotel Marketing Software
Begin by identifying your most pressing marketing needs. Whether it's driving direct bookings, improving guest communication, or enhancing your online presence, start with core tools that address your primary challenges. As your needs evolve, you can expand your marketing technology stack accordingly.
Progressive hoteliers understand that while each marketing software solution serves a specific purpose, the real power lies in how these tools work together to create a seamless guest experience while driving revenue growth.
Consider consulting with hospitality technology experts to develop a marketing software strategy that aligns with your business goals and budget constraints.
When selecting marketing software for your hotel, consider:
1. Integration capabilities with your existing systems
2. Scalability to match your growth
3. User-friendliness for staff and guests
4. Multi-language support if needed
5. Analytics and reporting features
6. Total cost of ownership
Read more about: Marketing Software
10 Ways to Increase Direct Website Bookings and Pay Less CommissionThe Ultimate List of the Best Free & Open Source Hotel Software
The Importance of Guest Reviews for Independent Hotels
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Firstly, we assess
We evaluate objective(s), defining opportunities and setting goals.
Then, we plan
We make a plan detailing what should be done to help reach set goals.
Finally, we make it happen
We implement change, as planned, within set timeline and budget.
Firstly, we assess
We evaluate objective(s), defining opportunities and setting goals.
Then, we plan
We make a plan detailing what should be done to help reach set goals.
Finally, we make it happen
We implement change, as planned, within set timeline and budget.
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