What is a Hotel PMS and why use one?
A hotel PMS is a solution developed specifically to replace those complex Excel sheets you’ve been using to manage your daily hotel bookings, room inventories, billing, etc.
PMS is an acronym for Property Management System. There is a vast amount of PMS providers available online, and you can find them by doing a simple Google search. It’s a jungle out there!
Using a hotel PMS will cost between €60 and €350 per month and will require a bit of effort during the setup process and growing accustomed to the new system. However, we do believe that the software’s long-term benefits are well worth the small initial investment. Let’s take a look at it together!
PMS vs Channel Manager?
Choose a new generation cloud-based PMS. “Cloud based” is a term that refers to applications or services that do NOT need to be installed on your computer. Thus, the PMS is an online application that is readily available by logging in from different computers or mobile phone applications. There are numerous benefits of cloud-based solutions, and it allows you to connect your PMS to a Channel Manager.
The PMS helps you manage your hotel’s daily operations (invoicing, room inventories, housekeeping, check-ins, check-outs, etc.).
The Channel Manager,
on the other hand, is an online system that allows you to centralise and automate your rates and room inventories on your various booking “channels” such as your websites (via the booking button) and also external ones such as Booking.com, Airbnb, Hostelworld, etc. Both systems can be merged.
The Channel Manager can be integrated into your hotel PMS in such a way you will hardly notice it. Although it is possible to opt for either a Channel Manager or PMS separately, we strongly recommend opting for both solutions and integrating them, and since the internet has become so central, this is considered a “must”.
Save (a lot of) time
A hotel PMS will allow you to automate recurring tasks such as updating rates and room inventories, sending emails prior and upon arrival, invoicing your guests, editing reports, etc. With the Channel Manager, you will receive a booking system on your hotel website (as well as your Facebook page). This allows your guests to check availability and book your rooms online quickly and easily and minimises the number of incoming phone calls from guests and Travel Agencies checking availability.
Once your PMS is connected to a Channel Manager, all your booking details from the various booking channels (i.e. your website, Booking.com, Airbnb, Hostelworld, etc.) arrives automatically to your PMS, which means there is no need to manually copy each booking as done previously.
The Channel Manager also automatically updates your room inventories on all your booking channels, saving you the time of logging into each extranet and eliminating overbooking. Like magic! Adjusting inventories in real time is a lot less stressful as it avoids the risk of double bookings during high season. Additionally, there are various interfaces available to create further links between your PMS and internal or external systems, such as room key systems, restaurant and banquet cast registers, minibar, telephone and call centres, revenue management systems, etc.
Increase your revenue
The time you will be saving on administrative and recurring tasks can be used to improve your strategies and customer satisfaction. Automating tasks avoid human error meaning you will become a lot more efficient. Your PMS will also generate many reports and statistics about your business, which might help you make the right decisions in better setting your rates, for example. Track your performance, get statistics, and adjust your actions! You can now begin to boost occupancy rates, practice a bit of revenue management by adopting a dynamic pricing strategy, and play with length-of-stay restrictions. Updating rates and inventories can now be done in one click across all channels, which means you can sell more OTA (Online Travel Agencies) and increase your online visibility.
Many travellers prefer to book online quickly instead of sending email enquiries about availability and waiting for a response. Having a PMS connected to a Channel Manager gives your website a booking button which makes it easier for travellers to book and increases your bookings.
Using a cloud-based PMS saves you time and will help increase your revenue while making your hotel a lot more efficient and profitable.
Which hotel PMS provider to choose?
- Opt for one that is cloud-based and can be connected to a Channel Manager.
- Compare the different pricing models: is there a fixed setup cost, monthly fixed or variable fees...
We have tried and tested many, thus, can help you find a suitable solution within your budget and hotel specifications.
Feel free to contact us at anytime. We are more than happy to help!
From her small village in the French Loire Valley, Florie was dreaming of traveling across the five continents. She took the opportunity of studying marketing and international business to escape to Russia and Germany. She then specialized in hospitality management through a Master degree from La Rochelle Tourim Business School.
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