Comparison of the best Hotel B2B Distribution Solutions

B2B Distribution as an Essential Part of your Growth Strategy

While the B2B hotel distribution industry is complicated, the primary goal is to allow accommodation providers with seamless and effective exposure to inventory. At the same time, it lets travel providers effectively and effortlessly search and book inventory, without any need for a pre-existing relationship with the hotel.

Contrary to popular belief, it isn't required for the hoteliers to understand the entire ecosystem. Simply put, B2B distribution allows a property to sell room nights to a wholesale travel agency or B2B distributor to be sold later to a retail travel agency.

It's important to note that most platforms include a specific payment module that eliminates comprehensive reconciliation processes. Additionally, they include a content module, allowing hoteliers to control the data and images of the property.

How to get Started with B2B Hotel Distribution

A B2B distribution sales channel, which is actually a sum of channels, can often generate doubts about the operation due to the complexities involved. However, what is clear is that the ability to sell directly to the wholesaler or retailer, thereby avoiding intermediaries, is always the best choice.

The three biggest Global Distribution Systems (GDS) include Amadeus, Sabre and Travelport. Since these can't be accessed directly, you need to go through GDS connectivity providers.

Bed banks, specializing in contract supply from accommodation providers and hotels (mostly long-haul international holiday destinations), make the service available to sellers that aggregate demand from multiple sources, such as traditional travel agencies, small and medium tour operators, budget airlines, etc.

Wholesalers, on the other hand, partner up with hotels by purchasing rooms for resale on a B2B network. Typically, they act as the interface between a travel agency and a hotel.

Read more about B2B Distribution Solutions

• B2B Hotel Distribution: Everything you need to Know
• What is Business-to-Business (B2B) Hotel Distribution?
• The Big Players of B2B Hotel Distribution
• Global Distribution System (GDS) - The Complete Guide for Hotels
• List of the Best Global Distribution System (GDS) Connectivity Providers for Hotels
• The Evolution and the Future of Business-to-Business (B2B) Hotel Distribution

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