B2B Distribution as an Essential Part of your Growth Strategy
While the B2B hotel distribution industry is complicated, the primary goal is to allow accommodation providers with seamless and effective exposure to inventory. At the same time, it lets travel providers effectively and effortlessly search and book inventory, without any need for a pre-existing relationship with the hotel.
Contrary to popular belief, it isn't required for the hoteliers to understand the entire ecosystem. Simply put, B2B distribution allows a property to sell room nights to a wholesale travel agency or B2B distributor to be sold later to a retail travel agency.
It's important to note that most platforms include a specific payment module that eliminates comprehensive reconciliation processes. Additionally, they include a content module, allowing hoteliers to control the data and images of the property.
How to get Started with B2B Hotel Distribution
A B2B distribution sales channel, which is actually a sum of channels, can often generate doubts about the operation due to the complexities involved. However, what is clear is that the ability to sell directly to the wholesaler or retailer, thereby avoiding intermediaries, is always the best choice.
The three biggest Global Distribution Systems (GDS) include Amadeus, Sabre and Travelport. Since these can't be accessed directly, you need to go through GDS connectivity providers.
Bed banks, specializing in contract supply from accommodation providers and hotels (mostly long-haul international holiday destinations), make the service available to sellers that aggregate demand from multiple sources, such as traditional travel agencies, small and medium tour operators, budget airlines, etc.
Wholesalers, on the other hand, partner up with hotels by purchasing rooms for resale on a B2B network. Typically, they act as the interface between a travel agency and a hotel.
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B2B Distribution Solutions
Start with a Consultation with a HotelMinder Expert
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When you get started with HotelMinder, we guide you to the right path, manage the project, tailored to the category of services you require. With a detailed Planning & Implementation phase, we make sure all your expectations our met in the most efficient and timely manner.