The content you create for your brand should be focused on and for your main target audience.
Consider publishing fresh, informative, fun and inspirational content that brings value to potential customers and partners alike.
Here, we share a few concrete tips and examples of what to post on Facebook, Instagram, LinkedIn, and Twitter.
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Most people spend time on Facebook for its entertainment value.
So, instead of sharing company ads and promotions, focus on maintaining a steady relationship with your "community",
which is usually composed of past customers.
Share catchy images or videos and add a suitable hyperlink in the post description. Here are some ideas you can get inspired from:
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Many people use instagram as their inspiration point for entertaining and exciting photos that showcase travel, adventure, and lifestyle.
Which means, there's just one simple rule to follow here:
Only share striking images, following the basic guidelines of photography: nicely framed and exposed.
Leave your images free from text or even a logo, except if you're sharing an inspiring quote or proverb.
It's important to know that clickable links aren't allowed on Instagram posts, except in your Instagram account profile, or if you decide to pay for ads.
You can manage Instagram ad campaigns from your Facebook fan page, but you'll first need to make sure your Instagram account is a company/business one.
social media marketing and management dashboard such as Hootsuite or Later to schedule your Instagram posts from your computer.
Here's some ideas you can use for inspiration:
If you're targeting business travellers (individuals, groups, conferences, etc.), it might be useful to create a LinkedIn page for your hotel.
To save time, begin with sharing some of the same content you're already sharing on Facebook and use applicable hashtags to index your content on specific topics.
For example, hashtagify.me
is a great tool to check whether or not certain hashtags are popular.
If you'd like to be more proactive, here are a few more ideas of things to share:
Twitter is all about reaching out to key influencers such as bloggers and journalists and keeping in touch
with key partners such as the tourism board, travel agencies and other institutions.
We don't recommend investing time and money on Twitter accounts for small hotels.
You can easily make lists of Twitter users you like to regularly follow their news and like / retweet some of their content.
The type of content you share can be a mix of LinkedIn and Instagram posts and if you'd like to gain attention from specific Twitter users,
simply tag up to 10 of them in your picture - but be careful not to spam!
We hope these few tips will help you to manage your social media more efficiently.
Keep in mind that social media is similar to real life: show interest in others first to gain their interest and attention in return.
Create two-way discussions with your followers, rather than only communicate news and info about your business.
In a world that needs sustainable tourism more than ever, Florie has been the in-charge of sustainability at HotelMinder. Advocating Responsible Tourism, she has extensively travelled across Latin America.
With a Master's Degree from La Rochelle Tourism Business School, Florie has acquired various skills required to generate leads, drive sales, and impact revenue.
While working with HotelMinder, she also runs
4tourisme, a renowned marketing agency promoting responsible tourism in France.
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