Optimizing Hotel Websites for AI-Driven Search: Essential Tips for 2025
Discover essential AIO and SEO tips to optimize hotel websites for AI-driven search. Boost visibility and direct bookings with conversational content and technical strategies.
The content you create for your brand should be carefully crafted as part of your Content Marketing Strategy while being focused on and for your main target audience.
Consider publishing fresh, informative, fun and inspirational content that brings value to potential customers and partners alike.
Here, we share a few concrete tips and examples of what to post on Facebook, Instagram, LinkedIn, X (formerly Twitter), and TikTok.
Most people spend time on Facebook for its entertainment value.
So, instead of sharing company ads and promotions, focus on maintaining a steady relationship with your "community", which is usually composed of past customers.
Share catchy images or videos and add a suitable hyperlink in the post description. Here are some ideas you can get inspired from:
Many people use Instagram as their inspiration point for entertaining and exciting photos that showcase travel, adventure, and lifestyle. Which means there's just one simple rule to follow here:
Only share striking images, following the basic guidelines of photography: nicely framed and exposed.
Leave your images free from text or even a logo, except if you're sharing an inspiring quote or proverb. It's important to know that clickable links aren't allowed on Instagram posts, except in your Instagram account profile, or if you decide to pay for ads.
You can manage Instagram ad campaigns from your Facebook fan page, but you'll first need to make sure your Instagram account is a company/business one. Use a social media marketing and management dashboard such as Hootsuite or Later to schedule your Instagram posts from your computer.
Here are some ideas you can use for inspiration:
If you're targeting business travelers (individuals, groups, conferences, etc.), it might be useful to create a LinkedIn page for your hotel.
To save time, begin with sharing some of the same content you're already sharing on Facebook and use applicable hashtags to index your content on specific topics.
For example, hashtagify.me is a great tool to check whether or not certain hashtags are popular.
If you'd like to be more proactive, here are a few more ideas of things to share:
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X, which was formerly known as Twitter before its name change in 2023, is all about reaching out to key influencers such as bloggers and journalists and keeping in touch with key partners such as the tourism board, travel agencies, and other institutions.
We don't recommend investing time and money on X accounts for small hotels.
You can easily make lists of X users you like to regularly follow their news and like/retweet some of their content.
The type of content you share can be a mix of LinkedIn and Instagram posts and if you'd like to gain attention from specific X users, simply tag up to 10 of them in your picture - but be careful not to spam!
TikTok has quickly become one of the most popular platforms for sharing short-form video content. For hotels looking to engage a younger audience or showcase their property in a fun way:
Create engaging short videos that capture the essence of your hotel experience.
Some content ideas for TikTok include:
Remember to use popular TikTok trends and music to increase visibility. Engage with followers by responding to comments and participating in challenges.
For more advise on promoting your hotel business on TikTok, check out this article.
We hope these few tips will help you to manage your social media more efficiently. Keep in mind that social media is similar to real life: show interest in others first to gain their interest and attention in return. Create two-way discussions with your followers, rather than only communicate news and info about your business.
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