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Whether you're revamping the existing website for your hotel or you’re setting up a new one, sitting on your laptop looking at a blank screen is probably driving you crazy. The goal is nothing short of making the best hotel website, and that's what we're here for. There are four elements that when done well will give you the spectacular design you wish to see. And don't worry, we've also got examples.
The following are the top 10 hotel websites chosen by us, each for one or more design elements it does beautifully:
First impressions matter, and that is why you ought to take a page out of this resort hotel and capture the potential customer's attention with a beautiful video for your hotel website design. Even smarter is the horizontal form that pops into your view at the same time as the video. By selecting dates and how many people through it, the viewer can see the rooms available for those dates, and the pricing, and immediately go ahead and pay. It's fast, it's convenient.
This site opens up with a spectacular view of the Mediterranean Sea, not just an attention-grabbing pic but also immediately makes the viewer rent a room there. While videos at the start of a homepage seem to be a trend in hotel sites, you need to always consider the loading time before you make the choice. A single scenic shot might just be the perfect opening to build the best website design for your hotel.
Exclusive opens with a well-designed slideshow showcasing the events the hotel holds and the delights it serves. What follows is just some simple text and a navigation column, but when rustic and warm is the feeling you are going for, this works.
A visually appealing way to promote what your hotel has to offer is via a well-designed slideshow. Make a virtual exhibit out of it.
A slideshow with all the nearby destinations a customer could check out while at the hotel is one way to get the viewer more interested in renting a room at your hotel. And Kimpton does that quite well.
Ace does the slideshow with the different kinds of rooms available at their hotel, from standard and shared to deluxe of all varieties. There's also another with random photographs of the interiors and objects, with some shots featuring people. Feels very unstructured but the intent there is to sell a very home-like experience to the viewer, and this approach delivers on that. Your site sets the tone for how a potential customer will view your establishment, and it's important to get that right.
This hotel chain applies this design not just for the rooms they have, but also for all the different experiences you can have at their establishment. And those accompanied with the splendid photography slideshows of their fine dining setup, poolside arrangements, lobby, terraces, lovely views of the Arabian Gulf from the hotel, and more just sell the viewer on the fact that when this hotel says “luxury”, it means it in every sense of the word.
HotelMinder, it is about:
HotelMinder, it is about:
Your hotel website design is only as good as the experience your potential customers have on it. Making sure there are no elements that take too long to load is only scratching the surface. Where you can, you need to add features that make your site stand out, or maybe the right approach for your branding is to cut back on too much design and animation.
Keeping enough white space, and the same animation for every image lends quite a bit of consistency and clarity to the site. Both are very important to present your company well.
While not the best usage of a grid layout to organise images and information, Vesper too did a very good job with whitespace, bringing attention to the award they have won and the choice of fonts. It's the little things that create the experience of using your site is like and how far it goes in making the customer trust you.
Le Mirabeau goes all in with text and image animations all the while making the site seem very simplistic and genuine. It is quite impressive. The feature that showcases the weather at their location is an interesting one as well.
The most minimalistic site on the list, despite offering immersive features like 360° images of the rooms available. What makes them one of the best hotel website designs is how dedicated they are to conveying minimalism through every pic, portion of text, and animation. It is part of their brand identity and they execute it well.
So there you have it. Our top 10 hotel websites in terms of design. They are all impressive sites in their own right, so feel free to pick and choose what aspects you would like to implement in your hotel website from which ones. Or maybe you'd rather pick your inspirations from one that stood out to you. But a good website isn't all there is to run a good hotelier business, is there? There's the matters of proper hotel management systems and hospitality services, but don't worry we've got you covered.
While you are in the process of building the best hotel website for your business though, if you don't already have a site, one thing on your mind right now is probably what platform to build it on. While WordPress is the most popular, the question really should be which one is the right fit for you. And while your hotel's online presence is on your mind, don't forget to build a social media marketing strategy for it as well.
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