GuestCentric is a cloud-based digital commerce platform for independent and boutique hotels, founded in 2006 and headquartered in San Diego, with offices in Lisbon, London, and Barcelona. The company operates under three entities: GuestCentric Inc (US), GuestCentric Systems SA (Portugal), and GuestCentric LTD (UK).
Single-platform approach: The HyperCommerce platform unifies hotel website design, booking engine, distribution (OTAs, GDS, metasearch), digital payments, and marketing tools into one integrated system. Hotels manage their entire online presence and revenue operations from a single dashboard.
Target audience: Built for design-led independent hotels, boutique properties, and small hotel groups. GuestCentric works with properties affiliated with collections including Design Hotels, Small Luxury Hotels, Leading Hotels of the World, Relais & Chateaux, and Small Danish Hotels.
Support model: Direct, multi-lingual customer support with no call centers or scripts. The company reports a 98% customer support recommendation rate and a 99% support satisfaction score.
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GuestCentric - Product Description
GuestCentric's core product is the HyperCommerce platform, an integrated system combining five modules:
Website design: Custom hotel websites built for conversion, fully responsive across devices. Hotels control design, content, and structure without developers.
Booking engine: A conversion-driven direct booking engine with real-time rates and availability. Features include flexible date search, multi-room booking, promo codes, add-on upselling, loyalty program rates, geo-targeted pricing, and DateSelect Pro for best-rate discovery. The booking engine is portable and can be embedded on partner websites and social media pages.
Distribution: Built-in channel manager connecting to OTAs (Booking.com, Expedia, Hotelbeds), GDS networks (Amadeus, Sabre, Galileo), and metasearch channels (Google, TripAdvisor). Automates rate and availability updates across all connected channels.
Digital payments: PCI-compliant payment processing with card validation and fraud protection. Integrates with Stripe, PayPal, and other payment gateways.
Superpowers layer: Guest journey management, conversion boosters, personalization tools, and Melissa (AI sales assistant). GuestCentric LAB provides a dedicated team for campaign design, landing pages, and experiments.
The platform integrates with major PMS systems including Mews, Cloudbeds, Protel, and others. Third-party channel manager integrations (SiteMinder, RateGain) are also available.
Multi-Property Intelligence: Centralized dashboard for hotel groups to manage multiple properties with consolidated reporting and performance tracking.
Compare GuestCentric to Alternative Solutions
We partner with 200+ leading hotel technology vendors and top industry experts to empower hoteliers with the technology and operational guidance necessary to maximize their property’s performance, improve guest satisfaction and staff engagement. Compare GuestCentric with:
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RateTiger connects to over 450 distribution and technology partners worldwide. It has deep two-way integration with distribution channel partners including Booking.com, Expedia, Agoda, Airbnb, Google, HRS, Hotelbeds, among various others. It also offers connection to leading PMS, RMS, CRS, Booking Engine and other hotel technology systems for a seamless online distribution experience.
Data security and privacy is a key aspect for RateTiger, hence the company is ISO and PCI certified as well as GDPR compliant. It provides 24x7 multilingual support to hotels globally to assist in revenue generation objectives.
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