Cendyn

Cendyn Guestrev® combines science and automation to deliver precise pricing suggestions at every level, empowering revenue managers to personalize pricing effortlessly. Streamline your strategy with real-time adaptability and boost profits across all segments.

Total profit optimization — Evaluate and understand your property's mix of revenue and profit centers holistically and more strategically with up to nine categories of ancillary revenue, custom to your hotel.

Dynamic pricing solutions — Cendyn Guestrev provides open pricing recommendations by room category and market segment. It analyzes demand velocity for each room category independently, considering factors like perceived value, guests' willingness to pay, and dynamic demand and availability indicators.

Synchronize PMS data — Forecast accurately, price with certainty, and make quick, agile decisions. Synchronize your PMS data in real time so you can look at the most accurate picture of your data.

Unlock true guest value — Cendyn Guestrev employs the most accurate valuation of your guest's true revenue potential at the segment level. Understand your guest's willingness to buy, distribution cost — down to market segment and booking channel — and total profitability while on-property.

Hospitality website design and technology services that tell your unique hotel story. Cendyn's innovative website platform merges art and science to enhance the guest experience for hotels, resorts, and casinos.

Our award-winning design services showcase your brand's personality, while our dynamic CMS drives engagement, reduces OTA reliance, boosts direct bookings, and achieves revenue targets seamlessly.

Tailored CMS for hoteliers
Built for the hospitality industry, Cendyn CMS deftly manages content and scales with your growth. Benefit from a secure and lightning-fast website using CDN technology.
 
Reliable worldwide performance
Our cloud hosting platform ensures half-second response times worldwide, so you can deliver a seamless browsing experience for guests, driving engagement and boosting direct bookings.
 
Cendyn eStore: Manage and sell personalized ancillary offerings
Dramatically increase ancillary sales and add to bottom-line revenue with a powerful solution that manages the inventory and pricing of multiple products.
 
Select the right package for you: Direct Booking Essentials, Direct Booking, Premium Plus, and Bespoke.

Cendyn Booking Engine is a powerful direct booking platform that transforms lookers into bookers with market-first innovations and seamless transactions.
Unlock strong merchandising and cross-sell opportunities, while integrating seamlessly with our comprehensive eCommerce platform for amplified direct booking revenue.

Conversion impacting features — Cendyn Booking Engine is packed with features to help convert lookers into bookers, including automated email re-targeting, scarcity and urgency messaging, strike-through pricing, time-bound marketing taglines, auto-generated landing pages, and multi-property cross-selling capabilities.

Rich media & space walkthroughs — Enhance your room listings with rich media such as images, videos, and full 360-degree walkthroughs to elevate the overall booking experience.

Dynamic pricing rules — Quickly and effectively create flexible, multi-layered promos based on various criteria in just minutes, without the need for new rate plans.

Price compare and price match — Price compare OTA sites and automatically match or beat lower rates found on third-party channels, in real time with Cendyn Rate Match®.

Retargeting capabilities — Automatically retarget guests who have abandoned their booking with a special offer using the built-in email capture tool.

Power up your direct bookings by up to 30% with our all-in-one Cendyn Digital Marketing Platform. 

- Connect easily to all main metasearch engines
- Manage your metasearch and digital media campaigns
- Benefit from Google Performance Max for travel goals integration
- Appear in top position on Google with Search Ads campaigns
- Enhance visibility across all Google advertising channels and inventory

Gain direct bookings — Leverage multi-channel advertising from a single platform to drive direct bookings.

Bridge the gap — Connect to over 100 market-leading booking engines, CRS, and PMS.

Be more visible — Place your hotel in strategic spots on metasearch while excluding your OTA competition (Tripadvisor SP, Google PPA, and Trivago SL).

Increase your ROI — With our custom bidding center, create your own bidding strategies at scale, choose and mix models.

Be flexible — Centralize all types of digital campaigns in one platform to efficiently generate profitable revenue.

Get transparency — Access all your campaigns' performance data at all times.

Cendyn Rate Match® delivers an average 56% increase in conversion rates across various properties. Enhance guest confidence and boost direct bookings by showcasing your rates match or beat the OTAs. With the robust parity intelligence tool, gain control of parity performance and use insights to swiftly adapt pricing strategies in this dynamic and highly competitive market.

Price compare & price match — Show customers you provide the best available rates compared to OTAs and automatically match or beat OTA pricing whenever an OTA undercuts your rate.

Parity intelligence — Automatically shop your hotel's stay dates on the OTAs, revealing parity violations and disparities based on various parameters.

Shop OTAs at point of sale — Enhance your strategies with Cendyn Rate Match, leveraging more precise data by shopping rates tailored to users' geography and device types.

Maximize your online presence, attract new guests, and drive direct booking conversions.

Cendyn's full-service digital and creative agency is dedicated to achieving tangible outcomes for our hospitality clients. Specializing in performance marketing and eCommerce solutions, we are committed to delivering bottom-line results.

Our team, with expertise ranging from global brands to luxurious independents, partners with you to create tailored, multi-channel campaigns that boost your online presence, engage audiences, and drive direct bookings. We guarantee optimal visibility and revenue throughout the entire guest booking journey by employing an omnichannel strategy that hinges on data-driven insights.

Experience unmatched results with Cendyn Digital Marketing
- 12:1 average blended ROAS
- 30% increase in direct bookings with metasearch

Dreaming
Paid Social, Video, Programmatic Display, Lifestyle & Editorial Sponsored Content
 
Planning
Destination SEM, SEO, Programmatic Display, Video, Paid Social, Metasearch
 
Booking
Brand SEM, Programmatic Display, Metasearch, Paid Social
 
Experiencing
SEO, Paid Social, CRM Strategy, Programmatic Display, Analytics
 
We drive revenue for you
Your account team are specialists in each media channel, so they apply their extensive hospitality-specific knowledge to ensure you achieve optimal campaign performance. They facilitate all aspects of your program to ensure you drive revenue for your business. Cendyn is an extension of your team, working hand in hand to drive business results and deliver maximum impact.
 
Enhance your brand
Across all our pillars, we take a creative approach to content and digital assets that capture the essence of your brand and make it come to life through digital. We are pros at providing brand storytelling through varied content across the guest journey.
 
Expand your reach
Media Planning works hand in hand with the Account Management team, owning the media strategy and budget designed to meet your goals and objectives. This partnership involves a continuous performance review of your portfolio and joint efforts to shape future campaign strategies and address evolving needs.

Maximize global demand, visibility, and bookings by swiftly adapting to market changes with Cendyn CRS.

Empower your hotel's unique needs through its award winning, cloud-based reservations solution, offering unmatched flexibility, scalability, security, and support. Connect seamlessly with over 1000 distribution partners, optimizing revenue across various channels.

Fully cloud-based architecture — Cloud-native and serverless architecture ensures future-proof technology with robust security and no lag or downtime. Compliant with PCI Data Security Standards and GDPR regulations.

Easy-to-use admin — User-friendly admin tools for brand-level and multiproperty rate and inventory management. Flexible configuration to meet the unique needs of each property.

Intelligent rate tools — The Cendyn CRS rate management tools facilitate simple rate updates and the flexibility to adjust rate rules based on certain seasons or criteria.

Dynamic pricing rules — Quickly and effectively create flexible, multi-layered promos based on various criteria in just minutes, without the need for new rate plans.

Price match/price compare — Price match modifies your rates in real time to match or beat OTA pricing, boosting your guest's confidence to book directly. The combination of price match and price compare delivers an average of 56% increase in conversion rates, empowering higher revenue per visitor.

Scale your business by transforming your data into actionable business intelligence. 

Cendyn Revintel empowers hoteliers to swiftly leverage diverse data, yielding actionable insights within seconds. Seamlessly access historical and future data, slice and dice it to a granular level, and build and automate visual dashboards and reports to exceed your financial goals.

Grouping of companies and agencies — Cendyn Revintel enables users to create a single profile for all locations and track all performance metrics against it.

Quick and actionable data — Quick implementation and seamless integration to the PMS. Start working from day one.

Team collaboration — The user-friendly interface facilitates cross-team collaboration. Marketers can monitor real-time campaign performance and adjust strategies, while sales can track account performance at the rate code level.

Macro to micro level analysis with advance filtering — Identify room type, market segment, channel, and geo-source trends at a macro level then investigate further at the micro level.