How hotels can stand out in a Gen AI world: a practical guide
Learn Generative Engine Optimization (GEO) to boost your hotel's visibility on AI platforms like ChatGPT. Our guide covers websites, reviews, and OTAs. Get seen.
Despite the pandemic causing alarming levels of unemployment, hotels are still facing problems with finding new staff. This has been incredibly frustrating for many people in the industry, but it doesn’t mean that your guests’ experience needs to be compromised.
Technology can help meet the ever-changing needs and expectations of your guests and take the pressure from your employees’ shoulders. Saving on time and money, investing in the right technology can keep you focused on your guests, your property, and your team.
Here are 6 ways that you can use technology to overcome staff shortage issues and delight your guests:
A hotelier’s to-do list is enormous.
They have to consider everything from cleaning and maintenance and food and beverage to health and safety and staff issues. With so much going on at any given moment, communication is key to the successful running of a hospitality property.
There are easy-to-use online platforms you can integrate with your PMS to make internal communication, including real-time updates, resolving issues, and even organizing workflow really simple.
When you implement an intuitive and fully integrated platform it saves on time — and stress! — throughout the whole hotel.
When bad technology is used, it can make things even more complicated. So having something simple and user-friendly is monumental for staff, guests, and your bottom line.
Hoteliers should choose a PMS that allows them to manage everything in one space. There are a great many benefits of a property management system that integrates with other platforms, e.g. your booking engine and your channel manager.
These benefits include:
And the best part is… you don’t even have to be at your property to use it! Choosing a web-based hotel management software means that you can use it from anywhere in the world.
When you integrate your property management system and your payment processing system, you’ll save a ton of time.
A centralized payment system helps you manage all aspects of your payments throughout your venue, from the reception desk to the gift shop. This makes it much easier for guests to spend and it reduces their waiting time at check-in and check-out.
Using the industry-specific technology to integrate your PMS and your payment processing system significantly reduces reconciliation time, as all payments are automatically synced to your guest’s profile in the PMS. There is also much less room for human error, as your team won’t need to type in card details manually with an integrated system.
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Guests have a lot of questions before, during, and after their stay. If you can automate responses for your most common questions, you can save your staff and your guests a lot of time. GuestJoy is an excellent example of the guest communication technology available that can save the customer experience in times of staffing shortage.
With a live chat, automated chatbot, and much more, you can now make sure that your guests can get answers to their burning questions pretty much immediately. It’s a win/win situation for your guests and your team!
Training new employees is notoriously time-consuming and expensive.
With an intuitive, cloud-based hospitality management system, you’ll be able to quickly and easily show them the ropes, cutting the time taken it often takes to teach people new systems and processes.
Some platforms can include courses for new hoteliers so you can get your new hires onboarded and up to speed in no time at all.
McKinsey claims that the US alone has seen a 20% increase in contactless experiences as a preference for consumers. Technology can be used to make the guest journey contactless, but without damaging the personalized service and hospitality a guest expects.
Choosing touchless technology can really take the pressure off during the throws of staff shortages and keeps everyone safer. Self-service check-in systems and keyless entry are just two of the ways that technology can be used to create an excellent contactless guest experience.
Investing in new technology can seem daunting, but it really doesn’t have to be. Upgrading to newer and better technology across your hospitality property will save you time and money. Plus, your staff and guests will endlessly benefit from it!
The travel industry is still fairly slow since the pandemic, but it will pick up. So, the sooner you choose to update your technology during this staffing shortage the better.
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