Award-winning Booking Engine, Marketing Services and Loyalty Strategy to increase your hotel direct bookings.
Roiback, part of HBX Group, is an award-winning HotelTech company specialising in Direct Channel services and technology for both chains and independent hotels worldwide. The company's offering includes a market-leading booking engine focused on conversion, web development, digital marketing services specialised in hotels and loyalty solutions. All combined with a dedicated team of Direct Channel specialists to support strategy and maximise results. Roiback is a Google Partner Premier and TripAdvisor strategic partner.
Roiback - Expert Reviews
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Roiback — Pricing
Roiback - Recommended For
Recommended for medium and large hotels in Europe, North America, Asia-Pacific, Latin America and Middle East and Africa. Recommended for economy, midscale and upscale properties.
Roiback - Third-Party Integrations
123compare.me | SiteMinder | RateTiger | Vertical Booking | Omnibees | D-EDGE | The Hotels Network | Triptease | Asksuite | HiJiffy | Quicktext | Duetto | Lighthouse | Adyen | Stripe |
Roiback - Pros & Cons
Pros:
Roiback has many registered integrations with third party applications
Booking Engine Software by Roiback
Roiback's award-winning Booking Engine is built to maximize direct bookings, enhance brand visibility, and improve profitability. Designed by Direct Channel experts, it delivers:
High-Converting UX – Optimized for mobile, lightning-fast (0.5s load time), and customizable to match your brand.
Smart Revenue Tools – Flexible pricing, advanced segmentation, and cross-selling functionalities.
Seamless Connectivity – Integrated with top Metasearch engines, CRM, RMS, and payment solutions.
Scalability & Stability – Trusted by top hotel brands, processing 70M+ availability requests daily.
Hotels using Roiback have increased direct sales by up to 152% while strengthening their brand presence.
Compare Roiback to Alternative Solutions
We partner with 200+ leading hotel technology vendors and top industry experts to empower hoteliers with the technology and operational guidance necessary to maximize their property’s performance, improve guest satisfaction and staff engagement. Compare Roiback with:
Sirvoy is a cloud-based hospitality management system combining a property management system, booking engine, and channel manager in one platform. The company was founded in 2008 in Hjo, Sweden, when brothers Mats, Ola, and John Persson built a booking tool for their mother's hostel. Sirvoy is now headquartered in Dublin, Ireland, and serves properties in more than 140 countries.
Target properties: Sirvoy is built for hotels, hostels, B&Bs, guesthouses, vacation rentals, campsites, and glamping sites. The system allows properties to relabel terminology, for example switching "Room" to "Cabin" or "Motorhome", to fit non-standard accommodation types.
Pricing model: Sirvoy charges based on plan and room or unit count, with no commission on direct bookings. A forever-free plan for single-unit properties launched in January 2026.
Support: Sirvoy provides 24/7 live chat, phone, and email support across eleven languages, alongside a self-service knowledge base and live onboarding demos booked via Calendly.
SiteMinder is probably the world's most powerful hotel Channel Manager. It can connect your hotel to 450+ distribution channels and integrate with 350+ leading property management systems (PMSs) and 100+ Hotel Tech Marketplace Applications (RMS, Upsell, CRM, etc).
SiteMinder eliminates the time spent manually updating each of your channel extranets and produces detailed reports, allowing you to better understand the performance of your channels and identify booking trends.
You can see the status of all your channels through one, single dashboard and connect to the hotel industry's most powerful global distribution systems (GDS) via their ‘GD' chain code.
As well as Booking.com and Expedia.com, here are some other channels which you can connect to through SiteMinder: Ctrip, Hotelbeds, AirBnB, TripAdvisor … plus 300 more!SiteMinder is also offering connections to many PMS, RMS, Booking Engines, and many other hospitality specific solutions.
Cloudbeds is hospitality's only intelligent growth engine — a unified platform trusted by the world's most ambitious hoteliers across 150 countries.
Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system.
The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale.
Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World's Best Hotel PMS Solutions Provider, 2022), and Deloitte's Technology Fast 500 (2024).
Browse the best Hotel Technology in HotelMinder Tech Index or Talk to an Expert today.