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Lighthouse (formerly OTA Insight) is a commercial platform for hotels covering pricing, distribution, direct bookings and performance analytics. Founded in 2012 and headquartered in Ghent, Belgium, it is used by more than 80,000 hotels in 185 countries.

Its data layer combines real-time hotel and short-term rental rates with forward-looking demand signals from flight and hotel searches. Products are split into two suites: one for chains, groups and larger hotels, one for independent hotels and B&Bs.

Chains and groups: Lighthouse Pricing (rate shopping, 365-day demand forecasts, dynamic compsets, AI rate recommendations), Lighthouse Distribution (rate parity monitoring, test bookings, removal of unauthorized resellers, Best Rate Guarantee claim automation), Lighthouse Direct (website personalization and direct channel benchmarking) and Lighthouse Performance (business intelligence, portfolio dashboards, competitive benchmarking, budget and forecast).

Independent hotels and B&Bs: Pricing Optimization, Channel Management with Smart Distribution, a booking engine, Payments and Reservation Management, sold as bundled monthly plans.

AI discovery: Connect AI feeds verified hotel content and live rates to AI assistants such as ChatGPT, Gemini, Claude and Perplexity. It includes a direct booking app inside ChatGPT, generative engine optimization (GEO) for the hotel website, and tracking of AI visibility against competitors.
Lighthouse Screenshot
Lighthouse Screenshot
Lighthouse Screenshot

Lighthouse - Expert Reviews

Expert Review Score
3.9/5
From 2 verified experts
Implementation: 4.0/5
Product quality: 3.5/5
Support: 4.0/5
Value for money: 4.0/5
Most common strength: Data & Analytics / Reporting Mentioned in 1 expert review
Have you used Lighthouse professionally? Leave a review

Lighthouse - Hotelier Reviews

Hotelier Review Score
4.8/5
From 1,333 aggregated hotelier reviews
HotelTechReport1,333 reviews 4.8/5 1,333 reviews
Have you used Lighthouse professionally? Leave a review.

Lighthouse — Pricing

Independent hotel plans have published starting prices per month, available in EUR, USD and GBP. Chain and group products (Pricing, Distribution, Direct, Performance) and Connect AI are sold on custom quotes. Lighthouse Pricing for chains offers a free trial.

Independent hotels and B&Bs:
• Starter, from €99/month: Pricing Optimization with automated rate updates, market data and dashboard.
• Plus, from €129/month: adds Channel Management with Autopilot across 200+ channels including ChatGPT, Direct Bookings, Payments and AI Review Agent.
• Complete, from €189/month: adds Reservation Management and reporting.

Free trial: available on all three independent hotel plans.

Free tool: Market Alerts dashboard with 90 days of demand and rate shifts for the hotel's market.

The Hotels Network app in ChatGPT: flat-fee subscription with zero booking commission.

Get a customized quote tailored to your business.

Lighthouse - HotelMinder Tech Index Rating

Pricing:
Ease of Use:
Hotelier Score:
Expert Score:

Lighthouse - Video Presentation

Lighthouse - Pros & Cons

Pros:

Lighthouse has a high average review score of 4.8 out of 5, calculated from 1333 hoteliers reviews

Lighthouse has many registered integrations with third party applications

Articles by Lighthouse published on HotelMinder

Revenue Management Software by Lighthouse

Lighthouse for Independent Hotels is a cloud platform that brings pricing, channel management, direct bookings, payments and reservation management into one dashboard. It is aimed at independent hotels and B&Bs.

Pricing Optimization: rate recommendations for the next 365 days based on competitor rates, market demand, local events and the hotel's own booking pace. Recommendations refresh at least once a day and show the factors behind each price. Autopilot pushes rates automatically within hotel-defined rules: minimum rate per room type, minimum price difference, occupancy range, days of the week and update frequency.

Channel Management: synchronized rates and availability across 200+ channels, including Booking.com, Expedia, Agoda, Airbnb, Vrbo, Hostelworld and Google. Smart Distribution pushes public rates to all channels and recommends length-of-stay restrictions, channel closures and rate offsets. Lighthouse holds preferred connectivity partnerships with Booking.com, Expedia and Agoda.

Direct Bookings: booking engine for the hotel website with a built-in comparison of direct and OTA prices, a website builder, and listing in The Hotels Network app inside ChatGPT.

Payments: PCI-compliant payment processing with 21 payment methods, payment collection at any point of the stay, and a consolidated transactions overview.

Reservation Management: reception view, booking management, automated room allocation, billing and invoicing, automated guest emails, check-in and check-out, and guest preference tracking.

AI Review Agent: centralized, automated responses to guest reviews on OTAs.

Reporting: pricing calendar showing current, recommended and competitor rates alongside events and holidays; automated reports across 18 areas, from pricing to city tax.

Integrations: 400+ technology partners through the Lighthouse Marketplace, including payment providers (Adyen, Stripe, Mollie, Worldline), door locks (dormakaba, SALTO KS), guest ID verification (365id), upselling (Oaky) and accounting software (Exact, Billit, Yuki). Pricing Optimization connects to an existing PMS, or directly to Lighthouse Channel Management for hotels without one.
Lighthouse - Revenue Management Software Screenshot
Lighthouse - Revenue Management Software Screenshot
Lighthouse - Revenue Management Software Screenshot

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