Revinate is a customer relationship management (CRM) and guest data platform built specifically for the hotel industry. Founded in 2009 and based in the United States, it helps hotels unify guest data and drive direct bookings across email, voice, messaging, and web. The company reports use across more than 12,500 hotels and over 950 million guest profiles.

Guest data platform: Revinate Guests is the core of the platform. It ingests data from a hotel's PMS, POS, booking, spa, golf, restaurant, and folio systems, cleanses duplicates and errors, and resolves it into unified guest profiles (Rich Guest Profiles) using graph-based identity matching. Hoteliers use it to build segments, set loyalty tiers, and report on database health across one or multiple properties.

Activation channels: Revinate Marketing handles email campaigns. Reservation Sales is a voice CRM for reservation and call center teams. Revinate Chat is a web-based guest messaging product that replaced the earlier SMS and WhatsApp tool (Ivy, formerly Ivy by Go Moment).

Guest feedback and reputation: Surveys and online reputation management, consolidating guest reviews and sentiment so hotels can monitor and respond across review sites.

AI layer: Ivy is now an intelligence layer applied across Revinate products rather than a standalone messaging tool.

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Revinate — Pricing

Revinate does not publish standard pricing. All products are quote-based and scale with hotel size, number of rooms, guest database size, and selected features.

Revinate Marketing is sold in three tiers:
• Starter: PMS-based segmentation and targeting, campaign automation, template editor
• Pro: adds A/B testing, database insights, guest preferences, room and amenity upselling, upsell reporting
• Custom: adds full 360 guest view, advanced integrations, advanced segmentation, transactional emails, Revinate University certifications, and customer advisory

Other products (Revinate Guests, Reservation Sales, Revinate Chat, Guest Feedback) are priced on a custom basis.

Likely additional costs: implementation and setup fees, data migration, and staff training. Annual subscription increases at renewal are common. Confirm all one-time and recurring fees before signing.

Revinate - HotelMinder Tech Index Rating

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Revinate - Pros & Cons

Pros:

Revinate has many registered integrations with third party applications

Cons:

Revinate is an expensive solution with a high pricing ranking

Revinate has a low popularity ranking on HotelMinder

Marketing Software by Revinate

Revinate's core offering is its guest data platform paired with Revinate Marketing. The platform aggregates guest data from a hotel's PMS and connected systems (POS, spa, golf, restaurant, folio), removes duplicates and errors, and builds a single profile per guest using graph-based identity resolution.

Revinate Marketing sits on top of that data. Hotel teams build targeted segments and send automated and one-off email campaigns across the guest journey: pre-arrival, on-property, post-stay, cart abandonment, win-back, and upsell. Features include a template editor, A/B testing, guest preferences, room and amenity upselling, and campaign and upsell reporting.

It is aimed at hotels, resorts, and hotel groups that want to grow direct bookings and reduce reliance on OTAs. Marketing is sold in three tiers (Starter, Pro, Custom), and Marketing customers get access to the underlying guest data platform through Revinate Guests.

Compare Revinate to Alternative Solutions


We partner with 200+ leading hotel technology vendors and top industry experts to empower hoteliers with the technology and operational guidance necessary to maximize their property’s performance, improve guest satisfaction and staff engagement. Compare Revinate with: