Bookboost AB is a hospitality technology company founded in 2016 and headquartered in Malmö, Sweden. The platform combines a multi-channel CRM, a unified guest messaging inbox, and a Customer Data Platform (CDP) in a single system for hotels, serviced apartments, and hostels.
Guest data and profiles: The CDP collects data from the PMS, booking engine, and all communication channels, then deduplicates and enriches it automatically. Each guest receives one unified profile with over 300 data fields, consolidated across all properties in a group.
Multi-channel communication: Hotels automate guest outreach across email, SMS, and WhatsApp through reservation-triggered journeys. Over 80 personalization tokens and audience segmentation tools enable targeted communication at each stage of the guest lifecycle — pre-arrival, in-stay, and post-stay.
Unified inbox: All inbound guest messages from WhatsApp, email, SMS, webchat, Booking.com, and Expedia arrive in a single shared team inbox. Routing rules, quick replies, and an AI-powered ticketing layer reduce manual handling.
Integrations: The platform connects with 70+ PMS systems via native integrations and an open API, including Mews, Apaleo, and Clock PMS+.
Bookboost - Expert Reviews
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Bookboost — Pricing
Bookboost offers four standard plan tiers plus a custom option. All plans include PMS integration with no additional charges for operators, database size, or number of touchpoints.
• Inbox — inbound guest messaging management across channels
• Email Marketing — adds outbound email campaigns, guest journey automation, and guest data organization
• Multi-Channel — extends Email Marketing with SMS and WhatsApp campaigns covering the full guest lifecycle
• Enterprise — full inbound and outbound control across all touchpoints
• Custom — available for specific requirements
Plans are sized by property scale: X-Small (1–9 rooms), Small (10–49 rooms), Mid-Sized (50–99 rooms), Large (100–499 rooms), X-Large (500+ rooms).
Get a customized quote tailored to your business.
Bookboost - HotelMinder Tech Index Rating
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Bookboost - Recommended For
Recommended for medium and large hotels in Europe. Recommended for midscale and upscale properties.
Bookboost - Third-Party Integrations
Bookboost - Pros & Cons
Pros:
Cons:
Bookboost has a low popularity ranking on HotelMinder
Bookboost has few registered integrations with third party applications
Marketing Software by Bookboost
The Bookboost platform is organized around three connected modules: a multi-channel CRM, a Customer Data Platform (CDP), and a Unified Inbox.
CRM and automation: A visual drag-and-drop guest journey builder lets teams design automated message flows triggered by reservation events. Campaigns run across email, SMS, and WhatsApp. Audience segmentation draws on booking history, preferences, stay dates, and demographics. Over 80 personalization tokens enable variable content per recipient.
Customer Data Platform: Guest records from 70+ sources — PMS, booking engine, OTA channels, and communication platforms — are merged into single guest profiles. The CDP stores over 300 data fields per guest and deduplicates contacts across properties. Multi-property operators get one profile per guest across all locations.
Unified Inbox: Inbound messages from WhatsApp, email, SMS, webchat, Booking.com, and Expedia route into one shared inbox. Features include team routing rules, message assignment, quick-reply templates, and full reservation context per conversation. An AI layer handles email ticketing and automated response suggestions.
Reporting: Campaign performance tracking links message sends to direct booking revenue, with attribution data per channel and campaign.
Integrations: 70+ PMS integrations via native connectors and an open API. Confirmed integrations include Mews, Apaleo, and Clock PMS+.
Compare Bookboost to Alternative Solutions
We partner with 200+ leading hotel technology vendors and top industry experts to empower hoteliers with the technology and operational guidance necessary to maximize their property’s performance, improve guest satisfaction and staff engagement. Compare Bookboost with:
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