D3x is an AI-powered guest communication platform built for the hospitality industry. Founded in 2022 and headquartered in the US with operations across Europe and India, the company runs AI agents across 60+ European hotel groups. Co-founded by Jason Noronha (CEO), Laura Noronha, and Michael Y (CTO). Jason previously co-founded Counter App, a hostel PMS that exited in 2022, and The Hostel Crowd, India's first backpacker hostel chain. Team of ~19 people.
AI orchestration layer: D3x sits above existing hotel systems, connecting PMS, housekeeping, CRM, and messaging channels through a single AI engine. The platform translates natural language guest requests into API-level actions across the tech stack, not just responding to messages but executing operational tasks.
Property types: Hotels, aparthotels, hostels, serviced apartments, luxury resorts, and student accommodation. The platform adapts per property type while sharing the same underlying engine, integrations, and controls.
Positioning: An AI middleware layer that connects disparate hotel systems, rather than a standalone chatbot or a replacement for existing CRM/housekeeping tools. D3x converts language into API calls across the hospitality tech stack.
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D3x - Product Description
D3x is an AI agent engine that automates guest communication and operational tasks across multiple channels and hotel systems.
Messaging: WhatsApp, website chat, SMS, email, OTA inbox (Booking.com), Instagram, and Facebook DMs. All channels feed into a unified inbox. One agent per property authenticates guests and matches every conversation to their reservation before acting.
Voice AI: Inbound phone handling on property lines and in-room phones. The system authenticates callers, matches them to reservations, and resolves requests live on the call. Automatic language detection and warm handoff to staff when needed. Voice AI is metered separately per minute.
Skills Engine: Pre-built hospitality-specific workflows that convert guest requests into system-level actions. A guest message like "I need a towel" triggers guest authentication, room identification, and housekeeping ticket creation without staff intervention. Skills cover check-in/check-out, late checkout, room service, housekeeping tickets, upsells, and policy queries.
Self-healing knowledge base: Escalations, corrections, and retrieval gaps generate structured signal. The system diagnoses root causes (missing policy vs. stale source vs. PMS conflict), drafts updates, and routes them through human review before production changes.
Integrations (25+ live): PMS: Mews, Opera, Cloudbeds, Apaleo. Housekeeping: Optii, Flexkeeping, Alkimii, Snapfix. CRM/Guest Experience: Bookboost, Like Magic. Helpdesk: Freshdesk, Zendesk. Operations: ResDiary (coming soon), Faundit, Portal. New integrations built in approximately 3 weeks from API access.
Multilingual: 100+ languages with automatic language detection and switching.
MCP support: Supports the Model Context Protocol, allowing hotel groups to connect MCP-compatible LLMs to live hotel data with the same agents, guardrails, and audit trail.
Performance: 4.58 average AI CSAT score across the platform. Customers report 66-85% of guest conversations resolving automatically.
Compare D3x to Alternative Solutions
We partner with 200+ leading hotel technology vendors and top industry experts to empower hoteliers with the technology and operational guidance necessary to maximize their property’s performance, improve guest satisfaction and staff engagement. Compare D3x with:
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To find out more, visit cendyn.com.
Wiacom is a guest WiFi engagement and identity platform, operational since 2015. It runs on top of a hotel's existing WiFi network, combining guest access, first-party data and communication into a branded journey, with captive portals tailored to each hotel's own design and identity. The platform currently serves customers across Europe and North America, with the capability to support hotels and multi-property groups worldwide.
The platform serves three teams at once. Guests register once, can get access before arrival and reconnect automatically on future stays. Marketing teams turn WiFi logins, including OTA guests the hotel has no direct relationship with, into verified, consented first-party profiles for CRM, campaigns, analytics and AI tools. IT teams manage and troubleshoot guest access centrally, even when properties run different WiFi vendors.
Wiacom started as a custom pilot for a single restaurant, then built its business in shopping malls and transport hubs, including NEPI Rockcastle in Central and Eastern Europe and HS1 at St Pancras International in London. Its first hospitality project was in 2022 with Windjammer Landing Villa Beach Resort in St. Lucia, generating over 1,000 CRM entries per week and significantly increasing guest engagement and in-venue sales. In 2024, Wiacom began working with Club Quarters Hotels, a 16-property boutique group across the UK and US.
The licence comes with implementation and technical operations. Wiacom can run the platform on the hotel's behalf, from portal updates and campaigns to controller configuration and troubleshooting. The company is ISO/IEC 27001:2022 certified.
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