D3x is an AI-powered guest communication platform built for the hospitality industry. Founded in 2022 and headquartered in the US with operations across Europe and India, the company runs AI agents across 60+ European hotel groups. Co-founded by Jason Noronha (CEO), Laura Noronha, and Michael Y (CTO). Jason previously co-founded Counter App, a hostel PMS that exited in 2022, and The Hostel Crowd, India's first backpacker hostel chain. Team of ~19 people.
AI orchestration layer: D3x sits above existing hotel systems, connecting PMS, housekeeping, CRM, and messaging channels through a single AI engine. The platform translates natural language guest requests into API-level actions across the tech stack, not just responding to messages but executing operational tasks.
Property types: Hotels, aparthotels, hostels, serviced apartments, luxury resorts, and student accommodation. The platform adapts per property type while sharing the same underlying engine, integrations, and controls.
Positioning: An AI middleware layer that connects disparate hotel systems, rather than a standalone chatbot or a replacement for existing CRM/housekeeping tools. D3x converts language into API calls across the hospitality tech stack.
D3x - Expert Reviews
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D3x — Pricing
Independent & SMB Plan: €5 per room per month. Includes messaging across WhatsApp, OTA inbox, web chat, and email. Brand voice configuration and human-in-the-loop controls. Standard integration library. Go-live in days to weeks.
Enterprise Plan (10+ properties): Custom pricing scoped on number of properties, channels, integrations, message volume, and Phone AI usage. Includes dedicated customer success lead, named integration lane and custom Skills, governance package and SLA, Phone AI and voice at chain scale, volume pricing for portfolios above 1,000 rooms. Strategic-partner terms available for design partners.
Phone AI: Usage-based per-minute pricing, not included in the per-room monthly rate.
Custom integrations: Integrations beyond the standard library scoped and priced separately.
Premium support: Available for enterprise, priced separately.
Contract terms: Annual agreements standard for enterprise. SMB can start on shorter terms.
Invoicing: Priced in euros. Enterprise terms confirmed on a scoping call.
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D3x - HotelMinder Tech Index Rating
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D3x - Recommended For
Recommended for small, medium, and large hotels, hostels, short-term-rental properties, resorts and multi-property // hotel chains in Europe and North America. Recommended for economy, midscale and upscale properties.
Guest Communication Software by D3x
D3x is an AI agent engine that automates guest communication and operational tasks across multiple channels and hotel systems.
Messaging: WhatsApp, website chat, SMS, email, OTA inbox (Booking.com), Instagram, and Facebook DMs. All channels feed into a unified inbox. One agent per property authenticates guests and matches every conversation to their reservation before acting.
Voice AI: Inbound phone handling on property lines and in-room phones. The system authenticates callers, matches them to reservations, and resolves requests live on the call. Automatic language detection and warm handoff to staff when needed. Voice AI is metered separately per minute.
Skills Engine: Pre-built hospitality-specific workflows that convert guest requests into system-level actions. A guest message like "I need a towel" triggers guest authentication, room identification, and housekeeping ticket creation without staff intervention. Skills cover check-in/check-out, late checkout, room service, housekeeping tickets, upsells, and policy queries.
Self-healing knowledge base: Escalations, corrections, and retrieval gaps generate structured signal. The system diagnoses root causes (missing policy vs. stale source vs. PMS conflict), drafts updates, and routes them through human review before production changes.
Integrations (25+ live): PMS: Mews, Opera, Cloudbeds, Apaleo. Housekeeping: Optii, Flexkeeping, Alkimii, Snapfix. CRM/Guest Experience: Bookboost, Like Magic. Helpdesk: Freshdesk, Zendesk. Operations: ResDiary (coming soon), Faundit, Portal. New integrations built in approximately 3 weeks from API access.
Multilingual: 100+ languages with automatic language detection and switching.
MCP support: Supports the Model Context Protocol, allowing hotel groups to connect MCP-compatible LLMs to live hotel data with the same agents, guardrails, and audit trail.
Performance: 4.58 average AI CSAT score across the platform. Customers report 66-85% of guest conversations resolving automatically.
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