Simple Booking (part of the Zucchetti Group) is a booking engine suite (also including a Channel & Metasearch Manager and a Rate Shopper) to boost online direct bookings.
Simple Booking enhances the direct booking experience for guests and hoteliers alike by providing an intuitive, user-friendly interface that maximizes conversions. This system integrates easily with hotel websites, ensuring that room availability is updated in real-time across all platforms. By centralizing management, Simple Booking reduces the risk of overbookings through its effective Channel Manager, which synchronizes room inventory across various online travel agencies (OTAs) and metasearch sites.
Moreover, Simple Booking offers advanced marketing tools that allow hotels to create dynamic special offers, use location-based pricing, and run package deals, thereby driving upselling opportunities. The platform supports integration with major metasearch engines like Trivago and TripAdvisor to extend the hotel's reach and visibility. Additionally, the Converto CRM module streamlines customer inquiries and automates follow-ups, enhancing personalized communication.
Simple Booking also supports advanced analytics, providing hoteliers with valuable insights into ROI from online campaigns, custom reports on e-commerce activities, and performance metrics. These tools aid in strategic decision-making and revenue management by offering detailed analyses of business operations.
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Compare Simple Booking to Alternative Solutions
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Sirvoy is a cloud-based hospitality management system combining a property management system, booking engine, and channel manager in one platform. The company was founded in 2008 in Hjo, Sweden, when brothers Mats, Ola, and John Persson built a booking tool for their mother's hostel. Sirvoy is now headquartered in Dublin, Ireland, and serves properties in more than 140 countries.
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Pricing model: Sirvoy charges based on plan and room or unit count, with no commission on direct bookings. A forever-free plan for single-unit properties launched in January 2026.
Support: Sirvoy provides 24/7 live chat, phone, and email support across eleven languages, alongside a self-service knowledge base and live onboarding demos booked via Calendly.
SabeeApp is a cloud-native hotel management platform designed for how hospitality really works. Loved for its intuitive design, it unites all essential tools — from Channel Manager and Booking Engine to payments and housekeeping — in one easy-to-use system that helps teams focus on guests, not admin.
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