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STR is a hotel data benchmarking and market analytics provider founded in 1985 as Smith Travel Research. It was acquired by CoStar Group in 2019, and its benchmarking product is now delivered as CoStar with STR Benchmark. The dataset covers roughly 94,000 hotels and 12 million rooms worldwide.

Performance benchmarking: STR aggregates occupancy, average daily rate, and revenue per available room from participating hotels and indexes each property against a self-selected competitive set and its wider market. Individual hotel figures are anonymized before aggregation.

Market and forecast data: The platform tracks supply, demand, and development pipeline at market and submarket level, and provides forward-looking market forecasts produced with Tourism Economics.

Integrated platform: Following its 2023 relaunch, STR benchmarking data sits inside CoStar's analytics platform alongside profit-and-loss data, forward bookings, real estate inventory, transactions, and market analytics.

STR serves hotel operators, ownership and asset management groups, brands, investors, developers, and lenders.

STR - Expert Reviews

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Value
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STR — Pricing

Pricing is subscription-based and quoted per property. Cost varies with report frequency (daily, weekly, monthly, or annual), level of detail, and market scope. Entry-level reporting starts at $750 per year. Access is tied to data participation: a property submits its own performance data to receive benchmarking in return.

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STR - HotelMinder Tech Index Rating

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STR - Pros & Cons

Pros:

STR has many registered integrations with third party applications

Cons:

STR has a low popularity ranking on HotelMinder

Business Intelligence, Analytics Software by STR

CoStar with STR Benchmark is a subscription benchmarking platform that measures a hotel's performance against a self-selected competitive set and its local market.

Core report (STAR): The Smith Travel Accommodations Report compares a property's occupancy, ADR, and RevPAR to its competitive set and market, with penetration index scores: MPI for occupancy, ARI for rate, and RGI for revenue. Reports carry up to 18 months of historical data and are delivered daily, weekly, monthly, or annually.

Competitive set management: Users build and self-manage their comp set. A set requires a minimum of four hotels excluding the subject property, and no single hotel or brand may exceed 50 percent of the rooms in the set.

Forward STAR: A forward-looking module reporting occupancy on the books and pickup for the property, its market, and its comp set. Participating hotels submit daily adjusted rooms available and rooms booked for the next 90 days on weekly reporting and 365 days on monthly reporting.

Market data and forecasts: Supply, demand, and development pipeline tracking by market and submarket, plus market forecasts produced with Tourism Economics.

Data submission: Participation requires submitting rooms available, rooms sold, and room revenue on a daily or monthly basis. Submitted data is anonymized and aggregated.

Access: Reports and analytics are delivered through an online dashboard and by email, with competitive set and user self-management and high-frequency data updates.

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