STR is the premier provider of data benchmarking and analytics for the global hospitality industry, offering confidential, reliable, and actionable insights to help hoteliers optimize their business performance.
Founded in 1985, STR has established itself as a trusted source of comprehensive data solutions, enabling businesses to benchmark their performance against competitors and make informed decisions. STR's wealth of historical and current data spans over three decades, covering metrics such as occupancy, average daily rate (ADR), revenue per available room (RevPAR), and more. These insights are crucial for hoteliers to understand market trends, forecast future performance, and strategize effectively.
One of STR's standout offerings is its robust market-level performance tracking, which not only helps hoteliers monitor supply and development but also assists in formulating future strategies. By automating data submission processes, STR eliminates the time-consuming task of manual data entry, thereby enhancing staff productivity and ensuring timely access to high-quality industry data.
STR's services extend to various sectors within the hospitality industry, including hotels, destinations, investors, developers, advisors, and lenders. Their solutions are widely regarded for bringing increased transparency to the market, facilitating more accurate performance assessments and better investment decisions.
STR — Pricing
STR - HotelMinder Marketplace Rating
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STR - Users Reviews and Review Score
STR - Recommended For
Recommended for large hotels in North America. Recommended for upscale and midscale properties.
STR - Third-Party Integrations
MasterYield | HotelTime | Duetto | Mews | IDeaS | Oracle | Lighthouse | Shiji Enterprise Platform |
STR - Pros & Cons
Pros:
STR has a high ease of use ranking
STR has many registered integrations with third party applications
Cons:
STR is an expensive solution with a high pricing ranking
STR has a low popularity ranking on HotelMinder
Rate Shopping and Market Intelligence Software by STR
Compare STR to Alternative Solutions
We work and partner with passionate industry leaders to transform hospitality and empower ambitious hoteliers across the globe maximize performance, guests satisfaction and coworkers engagement thanks to modern technology and expert know-how. Compare STR with:
RateTiger by eRevMax is considered a leader in Hotel Channel Manager, Rate Shopping, CRS, Booking Engine, GDS Distribution, Metasearch management and Website Design solutions to independent boutique properties as well as small, mid-size and large hotel chains and resorts worldwide.
RateTiger connects to over 450 distribution and technology partners worldwide. It has deep two-way integration with distribution channel partners including Booking.com, Expedia, Agoda, Airbnb, Google, HRS, Hotelbeds, among various others. It also offers connection to leading PMS, RMS, CRS, Booking Engine and other hotel technology systems for a seamless online distribution experience.
Data security and privacy is a key aspect for RateTiger, hence the company is ISO and PCI certified as well as GDPR compliant. It provides 24x7 multilingual support to hotels globally to assist in revenue generation objectives.
Find, book, and grow with Cendyn: We make every guest interaction an opportunity to nurture relationships and maximize profitability.
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty andrevenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.
To find out more, visit cendyn.com.
A good pricing recommendation engine, for Revenue Managers in need for better reporting and market insight. Integrated with many PMS and RMS systems.
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