Written by
HotelMinder
in
Distribution Management TripAdvisor is the digital equivalent of word-of-mouth marketing. Travelers use it to compare and choose what to do, where to eat, and where to stay. As a hotel owner, getting your property well-ranked on TripAdvisor is crucial for attracting new guests and standing out from the competition.
Note: Don't confuse TripAdvisor Reviews (the functionality we are talking about in this article) with TripAdvisor Holiday Rentals (the equivalent of the Airbnb booking platform offered by TripAdvisor).
To get started, follow these four essential steps:
As a hotel owner, you can get your business listed on TripAdvisor free of charge. Take advantage of this opportunity to increase your online visibility.
Even if you haven't registered your hotel on TripAdvisor, it's possible that it may already be listed. Any traveler can list and review a hotel for the first time.
Check it out following this link.
To be listed, your accommodation must meet certain criteria; read the requirements here.
In some cases, TripAdvisor may refuse to approve a hotel listing without explanation. If this happens, you can try listing and reviewing your property using a TripAdvisor traveler account. Follow this link.
Once your TripAdvisor hotel listing has been approved, make sure to complete all the required information. Use relevant keywords and add high-quality photos to your listing to make it more appealing and informative for potential guests. Keep in mind that travelers who leave reviews will also be able to add their own photos.
With HotelMinder, instantly match with vetted, trusted hotel experts.
HotelMinder, it is about:
After your TripAdvisor hotel listing is set up, start reaching out to past guests via email, inviting them to share their experiences by leaving a review. Include a direct link to your hotel's "Write a Review" page in emails, on your website, or on your Facebook page. To find this link, perform a quick search here and select your property. Stay tuned for another HotelMinder article with more tips on getting reviews and improving your ranking.
By logging into your hotel's TripAdvisor account, you can reply to each review left by past guests. Take your time and respond thoughtfully to both negative and positive reviews.
Responding to reviews shows potential guests that you value customer service and are willing to invest time in addressing feedback. It also helps build trust with travelers who increasingly rely on TripAdvisor reviews to compare hotels.
For guidelines on effectively responding to guest reviews, read our article: Seven Rules for Responding to Hotel Guest Reviews.
If you need professional assistance setting up your TripAdvisor page and managing reviews to exceed guest expectations, contact HotelMinder. We're here to help!
We help busy hoteliers find, setup and run the right applications and services to manage business according to their needs, budget, technical and human resources requirements.
HotelMinder brings value to hoteliers through a Knowledge Hub, a Technology Marketplace and one-to-one hotel management consulting services. We also offer an exclusive network of hospitality industry experts, which connects hoteliers with vetted professionals who can offer clear, actionable solutions to address their most pressing operational problems.
With our 50+ years of combined expertise, HotelMinder’s services provide hoteliers with actionable solutions to critical business challenges, while establishing a relationship based on trust, engagement and mutual benefit. We help hotels meet and exceed their business goals through an in-depth analysis of consumer insights, business requirements and opportunities.
If you are a hotelier who needs support, information or advice, sign-up for a free membership.
If you are a hospitality industry expert who wants to help hoteliers achieve their business goals, join our experts network for free.
Your trust is our top priority. Whether you're choosing technology or connecting with an expert, we're committed to transparency. Here’s how we ensure you get unbiased, reliable guidance. Learn more about our promise.
Browse Knowledge Hub
Check out the latest insights, news and articles from the HotelMinder team, industry leading technology vendors and hospitality consultants.
Discover what a Hotel CRS (Central Reservation System) is, how it integrates with your PMS, channel manager, and booking engine and the key benefits it brings to hotel operations, revenue and guest experience.
Learn Generative Engine Optimization (GEO) to boost your hotel's visibility on AI platforms like ChatGPT. Our guide covers websites, reviews, and OTAs. Get seen.
Discover essential AIO and SEO tips to optimize hotel websites for AI-driven search. Boost visibility and direct bookings with conversational content and technical strategies.
Comprehensive guide to hotel room categories and classifications. Understand the differences between standard, deluxe, and suite rooms for better booking decisions and revenue management.
Discover more insightful articles in our Knowledge Hub and Partners Hub.
Sign up for expert insights, exclusive offers, and real solutions made for hoteliers like you.
