TripAdvisor is the digital equivalent of word-of-mouth marketing. Travelers use it to compare and choose what to do, where to eat, and where to stay. As a hotel owner, getting your property well-ranked on TripAdvisor is crucial for attracting new guests and standing out from the competition.

Note: Don't confuse TripAdvisor Reviews (the functionality we are talking about in this article) with TripAdvisor Holiday Rentals (the equivalent of the Airbnb booking platform offered by TripAdvisor).

To get started, follow these four essential steps:

1. Get Listed or Claim Your Property on TripAdvisor

As a hotel owner, you can get your business listed on TripAdvisor free of charge. Take advantage of this opportunity to increase your online visibility.

Screenshot of TripAdvisor
Boost your hotel's visibility by claiming your free TripAdvisor listing

Even if you haven't registered your hotel on TripAdvisor, it's possible that it may already be listed. Any traveler can list and review a hotel for the first time.

Does your hotel already appear on TripAdvisor?

Check it out following this link.

To be listed, your accommodation must meet certain criteria; read the requirements here.

In some cases, TripAdvisor may refuse to approve a hotel listing without explanation. If this happens, you can try listing and reviewing your property using a TripAdvisor traveler account. Follow this link.

2. Set Up Your TripAdvisor Business Listing

Once your TripAdvisor hotel listing has been approved, make sure to complete all the required information. Use relevant keywords and add high-quality photos to your listing to make it more appealing and informative for potential guests. Keep in mind that travelers who leave reviews will also be able to add their own photos.

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3. Encourage Guests to Leave Reviews

After your TripAdvisor hotel listing is set up, start reaching out to past guests via email, inviting them to share their experiences by leaving a review. Include a direct link to your hotel's "Write a Review" page in emails, on your website, or on your Facebook page. To find this link, perform a quick search here and select your property. Stay tuned for another HotelMinder article with more tips on getting reviews and improving your ranking.

Screenshot of a hotel
Leverage your hotel's TripAdvisor reviews to gain valuable insights and showcase guest satisfaction

4. Respond to Guest Reviews

By logging into your hotel's TripAdvisor account, you can reply to each review left by past guests. Take your time and respond thoughtfully to both negative and positive reviews.

Responding to reviews shows potential guests that you value customer service and are willing to invest time in addressing feedback. It also helps build trust with travelers who increasingly rely on TripAdvisor reviews to compare hotels.

For guidelines on effectively responding to guest reviews, read our article: Seven Rules for Responding to Hotel Guest Reviews.

If you need professional assistance setting up your TripAdvisor page and managing reviews to exceed guest expectations, contact HotelMinder. We're here to help!