What makes you unique?

Branding isn’t just about having a nice logo or trendy interior design. Branding focuses on giving a meaning to your business. It creates and shapes an ‘image’ in your guests’ minds.

Simply put, it is a set of strategies designed to help guests identify and experience your business and concept. Branding gives guests a reason to choose you over the competition.

As part of HotelMinder Marketing services, we will help you develop a set of successful branding strategies to establish a significant and differentiated presence generating a constant and sustainable interest in your market.

What is a brand?

What is a Brand?

A brand is a set of features that help distinguish your hotel business from another.

Typically, a brand comprises of a name, tagline, logo or symbol, design, brand voice, and more.

A brand is how people see and perceive your business. It’s the experience a customer undergoes while interacting with your property — as a booker, a guest, a social media follower, or just a passerby.

A brand has to be consistent, easily distinguishable, unique, and special to connect to your guests. They should have an image or idea in mind while thinking about you!

Brand Process steps

The Branding Process

If you haven’t decided on a name yet, no problem: We’ll sit down as a team and discuss your concept to shortlist a few suitable names, each with a brand story and rationale behind it.

The next step is to turn the name into detailed logo concepts, which focus on brand values, identity, tone of voice, and vision.

Last but not least, having put your brand image in place, we assist you with the launch of your hotel. We’ll plan everything well in advance!

HotelMinder acts as a partner throughout your journey, implementing solutions to affect efficiency, productivity, long-term sustainability and revenue.