Tharro helps hotels understand demand, behavior, pricing, and visibility in one platform—so they can act faster, compete smarter, and grow direct revenue.
Tharro is a marketing intelligence platform built for hotels.
Tharro helps hoteliers understand where demand starts, how travelers behave, how pricing compares, and how visible they are across Google, OTAs, and AI assistants. By connecting these signals, Tharro gives hotels the clarity to invest smarter and grow direct bookings.
Tharro's mission is to make advanced market intelligence accessible to every hotel.
Tharro is continuously expanding across Europe, integrating with marketing and revenue platforms to help hoteliers turn data into faster, smarter, and more profitable decisions.
Tharro — Pricing
Ranging from 150 EUR/month to 450 EUR/month. No setup fees, no integrations, and no waiting time. Once you sign up, your hotel's market data is ready in less than 15 minutes.
The platform is designed for ease of use, with an intuitive dashboard and AI Assistant that guides you through every insight. No training is required, but users have access to a short onboarding walkthrough and help center for deeper exploration.
Tharro makes advanced market intelligence plug-and-play — delivering value from day one.
Get a customized quote tailored to your business.
Tharro - Users Reviews and Review Score
Tharro - Recommended For
Recommended for medium and large hotels and multi-property // hotel chains in Europe. Recommended for midscale and upscale properties.
Rate Shopping and Market Intelligence Software by Tharro
Tharro is an all-in-one hotel marketing intelligence platform.
It unites data on travel demand, guest behavior, pricing, and digital visibility into a single, actionable dashboard.
Hotels use Tharro to see which feeder markets are growing, understand when travelers search and book, compare prices with competitors and OTAs, and track visibility across Google and AI assistants.
By linking marketing and revenue analytics, Tharro helps hoteliers invest smarter, reduce OTA dependence, and increase direct bookings.
Powered by automatic updates and an AI assistant, Tharro delivers clear, data-driven insights that turn complex market signals into simple actions.
Compare Tharro to Alternative Solutions
We partner with 200+ leading hotel technology vendors and top industry experts to empower hoteliers with the technology and operational guidance necessary to maximize their property’s performance, improve guest satisfaction and staff engagement. Compare Tharro with:
RateTiger by eRevMax is considered a leader in Hotel Channel Manager, Rate Shopping, CRS, Booking Engine, GDS Distribution, Metasearch management and Website Design solutions to independent boutique properties as well as small, mid-size and large hotel chains and resorts worldwide.
RateTiger connects to over 450 distribution and technology partners worldwide. It has deep two-way integration with distribution channel partners including Booking.com, Expedia, Agoda, Airbnb, Google, HRS, Hotelbeds, among various others. It also offers connection to leading PMS, RMS, CRS, Booking Engine and other hotel technology systems for a seamless online distribution experience.
Data security and privacy is a key aspect for RateTiger, hence the company is ISO and PCI certified as well as GDPR compliant. It provides 24x7 multilingual support to hotels globally to assist in revenue generation objectives.
We are a technology company serving already 20,000 hotels worldwide. We offer a full-stack growth platform to power hotels´ direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary and a full suite of personalization options, The Hotels Network's Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company's latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.
The Hotels Network's mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.
The Hotels Network integrates with over 450 Booking Engines; serves hotels that have any CRM and also connects with many PMS solutions.
A good pricing recommendation engine, for Revenue Managers in need for better reporting and market insight. Integrated with many PMS and RMS systems.
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