STR is the premier provider of data benchmarking and analytics for the global hospitality industry, offering confidential, reliable, and actionable insights to help hoteliers optimize their business performance.
Founded in 1985, STR has established itself as a trusted source of comprehensive data solutions, enabling businesses to benchmark their performance against competitors and make informed decisions. STR's wealth of historical and current data spans over three decades, covering metrics such as occupancy, average daily rate (ADR), revenue per available room (RevPAR), and more. These insights are crucial for hoteliers to understand market trends, forecast future performance, and strategize effectively.
One of STR's standout offerings is its robust market-level performance tracking, which not only helps hoteliers monitor supply and development but also assists in formulating future strategies. By automating data submission processes, STR eliminates the time-consuming task of manual data entry, thereby enhancing staff productivity and ensuring timely access to high-quality industry data.
STR's services extend to various sectors within the hospitality industry, including hotels, destinations, investors, developers, advisors, and lenders. Their solutions are widely regarded for bringing increased transparency to the market, facilitating more accurate performance assessments and better investment decisions.