It might come as a surprise, and it is indeed a little cheeky, but we're very serious: Your website should be considered your first and most important channel!

Thanks to the Billboard Effect, being listed on OTAs will bring bookers back to your website.

Make sure that you have a good, responsive website and an efficient, user friendly Booking Engine that will entice guests to book directly. You can motivate them with special offers and rates tailored only if they book using your website direct