Wiacom is a guest WiFi engagement and identity platform, operational since 2015. It runs on top of a hotel's existing WiFi network, combining guest access, first-party data and communication into a branded journey, with captive portals tailored to each hotel's own design and identity. The platform currently serves customers across Europe and North America, with the capability to support hotels and multi-property groups worldwide.
The platform serves three teams at once. Guests register once, can get access before arrival and reconnect automatically on future stays. Marketing teams turn WiFi logins, including OTA guests the hotel has no direct relationship with, into verified, consented first-party profiles for CRM, campaigns, analytics and AI tools. IT teams manage and troubleshoot guest access centrally, even when properties run different WiFi vendors.
Wiacom started as a custom pilot for a single restaurant, then built its business in shopping malls and transport hubs, including NEPI Rockcastle in Central and Eastern Europe and HS1 at St Pancras International in London. Its first hospitality project was in 2022 with Windjammer Landing Villa Beach Resort in St. Lucia, generating over 1,000 CRM entries per week and significantly increasing guest engagement and in-venue sales. In 2024, Wiacom began working with Club Quarters Hotels, a 16-property boutique group across the UK and US.
The licence comes with implementation and technical operations. Wiacom can run the platform on the hotel's behalf, from portal updates and campaigns to controller configuration and troubleshooting. The company is ISO/IEC 27001:2022 certified.