Userguest is a hospitality technology company founded in 2018 and headquartered in Amsterdam, Netherlands. The platform helps hotels increase direct bookings and reduce OTA dependency through two core products: ConvertPlus and AdsPlus.
ConvertPlus is a website conversion tool that deploys personalized on-site notifications, social proof messages, pop-ups, and promotional campaigns to convert website visitors into direct bookers. Targeting rules cover geolocation, device, traffic source, behavioral triggers, and user segments.
AdsPlus is a fully managed AI-powered paid advertising service. Campaigns run across Google, Meta, and Bing, with Userguest's team handling setup, optimization, and reporting. The company holds Google Partner Premier status (2026).
Userguest integrates with most hotel booking engines via a lightweight JavaScript snippet and serves both independent hotels and hotel groups. The founding team includes former Expedia, Booking.com, and Google staff. The company has raised $2.73M in seed funding.
Userguest - Expert Reviews
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Userguest — Pricing
ConvertPlus: €179 per month. 12-month contract with a 60-day cancellation clause before renewal. 30-day free trial, no credit card required.
AdsPlus: Flexible ad budgets set by the hotel. Management fee structure available on request.
ConvertPlus subscription includes all features, dashboard access, onboarding support, dedicated account manager, and monthly performance reports with expert recommendations.
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Userguest - HotelMinder Tech Index Rating
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Userguest - Recommended For
Recommended for small, medium, and large hotels in Europe, Asia-Pacific and Middle East and Africa. Recommended for midscale and upscale properties.
Userguest - Pros & Cons
Pros:
Userguest offers an exclusive offer on HotelMinder: Limited time offer - Start free trial now and 1 month free of charge
Cons:
Userguest has a low ease of use ranking
Userguest has a low popularity ranking on HotelMinder
Userguest has few registered integrations with third party applications
Marketing Software by Userguest
Userguest's platform comprises two products: ConvertPlus (website conversion) and AdsPlus (managed paid advertising).
ConvertPlus
Promotions Suite: Personalized promotions (early-bird, long-stay, last-minute, flash sale) with targeting by market, device, language, and traffic source. Flash sale pop-ups with countdown timers. Returning-visitor and loyalty offers that auto-detect repeat guests.
Entry and Exit Pop-ups: Welcome pop-ups for branded messages or seasonal highlights on landing. Exit-intent pop-ups with exclusive offers or email/phone capture forms for remarketing.
Visitor Capture and Countdown Timers: Email, name, and phone capture forms with Mailchimp/CRM sync. Countdown timers attachable to any notification type.
Social Proof Notifications: Real-time booking activity and OTA review scores displayed as on-site notifications to build trust.
Smart UX Enhancers: Saved search (remembers visitor dates for return visits). Price comparison widget (compares direct rate against OTAs in real time). No-availability redirect (suggests alternative dates or sister properties when sold out).
Revenue Boosters: Occupancy-based scenarios (low-occupancy discounts, high-occupancy urgency messaging). Date and day-specific offers for shoulder periods and weekdays. Longer-stay prompts. Direct-booking benefits messaging (free breakfast, late checkout for direct bookers).
Targeting Controls: All notifications can be filtered by geolocation (country, region, city), device and traffic source, behavioral triggers (pages viewed, time on site, exit intent, past visits), timing windows (dates, days, time of day), and user segments (repeat visitors, loyalty tiers).
Dashboard and Analytics: Centralized dashboard with real-time performance data, conversion tracking, website analytics, and automated recommendations. Hotels can create, edit, and schedule notifications directly.
AdsPlus
Fully managed paid advertising across Google, Meta, and Bing. AI-driven bidding, audience targeting, and budget optimization. Dedicated consultant with weekly/monthly performance reports and a unified reporting dashboard. Hotels set their own ad budgets.
Integrations: Compatible with most booking engines via script or GTM tag.
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