Google Adwords Management

Effective Search Engine Marketing will help drive relevant traffic to your hotel website and shift revenue away from Online Travel Agencies.

With a Google Adwords PPC (Pay-Per-Click) Campaign, Google does not charge anything to display your ads: you only pay a click charge when someone directly clicks on your ad and is sent to your hotel website. PPC ads appear on the top of the search engine results pages of Google based on a specific search.

We proactively manage all aspects of your property paid Search Engine marketing by focusing on your property brand in order to bring quality traffic to your site on Google Search and on Google Display Network.

Google Adwords Management

Management fee:
from €100 /month

ROI guarantee

We will fully reimburse our maintenance fee if you do not have a positive ROI after 6 months.

€100 Minimum Spend

For an efficient campaign we highly recommend a budget of at least €100 per month for a small property.

6 months engagement

The setup is spread over several months, and it might take some time for results to show.

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Why you should run a Google Adwords Campaign

50% of people do not see they click on ads!

Almost half of internet users (45.5%) do not differentiate between paid for results and those that appeared naturally on Google results page, according to research conducted by WordStream. If bookers use the top links to make their reservations, whether paid or organic, your property website should be there!

Shift revenue away from OTA to your website

80% of website traffic is directed to your site via search engines! By competing directly with the big players for the top positions in Google Adwords, you will take clients away from them and increase Direct Bookings. It will cost you - but less than the average 17% commission you pay to OTAs for each reservation they give you!

Real results, real Return On Investment

Tracking clicks and confirmed conversions generated by the Pay-Per-Click campaigns for your hotel allows us to get exact insight into how well your ads are performing and what your return on investment is. Cost of our campaigns usually vary between 5% to 10%, which makes for amazing ROI! All of our clients notice a significant increase in Direct Bookings shortly after campaign launch.

Boost your online presence and visibility

Google Display campaigns reach 80% of the Internet! instead of giving chance to your future guests to book on any other booking channels they will book directly on your website and save you money. We know where the visibility is, how to reach your customers and how much to pay for that traffic.

Effectiveness and long term ROI = powerful Hotel marketing

The top 3 ad spots take 40% of all clicks!

It’s easy to start running your own Adwords Campaign(s) and spend money but you need a Google Adwords expert with an up to date hospitality marketing knowledge to get your Hotel to compete with the big boys (booking.com, expedia.com, etc), steal their top positions and convert lookers to bookers on your website.

Effective Pay Per Click campaign strategy

We decrease Cost-Per-Click (CPC) and improve the relevance of your ads while boosting qualified traffic to your website through Google Search and Display networks. The key elements of our successful Adwords programs include using our hospitality industry background to strategize your hotel brand campaign, select lead keywords, define geo-targeting.

Ongoing Campaign Optimization and regular Performance Reports

Complete setup of your property Google Adwords and Google Analytics account, full management and regular performance reports are included in our pricing. We will constantly optimize your ads to increase Click-Through-Rate (CTR) and lower CPC. We closely monitor your campaign for effectiveness on a regular basis and make the necessary adjustments to push for increased performance for the long term.