Lighthouse (formerly OTA Insight) is a commercial platform for hotels covering pricing, distribution, direct bookings and performance analytics. Founded in 2012 and headquartered in Ghent, Belgium, it is used by more than 80,000 hotels in 185 countries.
Its data layer combines real-time hotel and short-term rental rates with forward-looking demand signals from flight and hotel searches. Products are split into two suites: one for chains, groups and larger hotels, one for independent hotels and B&Bs.
Chains and groups: Lighthouse Pricing (rate shopping, 365-day demand forecasts, dynamic compsets, AI rate recommendations), Lighthouse Distribution (rate parity monitoring, test bookings, removal of unauthorized resellers, Best Rate Guarantee claim automation), Lighthouse Direct (website personalization and direct channel benchmarking) and Lighthouse Performance (business intelligence, portfolio dashboards, competitive benchmarking, budget and forecast).
Independent hotels and B&Bs: Pricing Optimization, Channel Management with Smart Distribution, a booking engine, Payments and Reservation Management, sold as bundled monthly plans.
AI discovery: Connect AI feeds verified hotel content and live rates to AI assistants such as ChatGPT, Gemini, Claude and Perplexity. It includes a direct booking app inside ChatGPT, generative engine optimization (GEO) for the hotel website, and tracking of AI visibility against competitors.
Lighthouse - Expert Reviews
From verified hospitality experts and consultants on Lobby
Expert Ratings
Most Common Strength
All-in-One Platform (single comprehensive solution)
Mentioned in 1 expert reviewExpert Reviews
Oriol Faustino
Head of Revenue, Netherlandsmarket intelligence tool I'd recommend to any hotel that wants to understand demand dynamics in a market
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Lighthouse - Hoteliers Reviews
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Lighthouse — Pricing
Independent hotel plans have published starting prices per month, available in EUR, USD and GBP. Chain and group products (Pricing, Distribution, Direct, Performance) and Connect AI are sold on custom quotes. Lighthouse Pricing for chains offers a free trial.
Independent hotels and B&Bs:
• Starter, from €99/month: Pricing Optimization with automated rate updates, market data and dashboard.
• Plus, from €129/month: adds Channel Management with Autopilot across 200+ channels including ChatGPT, Direct Bookings, Payments and AI Review Agent.
• Complete, from €189/month: adds Reservation Management and reporting.
Free trial: available on all three independent hotel plans.
Free tool: Market Alerts dashboard with 90 days of demand and rate shifts for the hotel's market.
The Hotels Network app in ChatGPT: flat-fee subscription with zero booking commission.
Get a customized quote tailored to your business.
Lighthouse - HotelMinder Tech Index Rating
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Lighthouse - Recommended For
Recommended for medium, large, and small hotels, multi-property // hotel chains, b&b's and resorts in Europe, North America, Asia-Pacific, Middle East and Africa and Central and South America. Recommended for economy, midscale and upscale properties.
Lighthouse - Third-Party Integrations
123compare.me | Atomize | Duetto | IDeaS | MyForecast RMS | RoomPriceGenie | Mews | RMS Cloud | Stayntouch | Apaleo | happyhotel | RateBoard | Medialog | YieldPlanet | Blent | Noovy | STR | Preno | Simple Booking | Guesty | Roiback | N2Pricing RMS by Revenue Analytics | Climber | Lean PMS | Otamiser |
Lighthouse - Video Presentation
Lighthouse - Pros & Cons
Pros:
Lighthouse has a high average review score of 4.8 out of 5, calculated from 1333 hoteliers reviews
Lighthouse has many registered integrations with third party applications
Articles by Lighthouse published on HotelMinder
Revenue Management Software by Lighthouse
Lighthouse for Independent Hotels is a cloud platform that brings pricing, channel management, direct bookings, payments and reservation management into one dashboard. It is aimed at independent hotels and B&Bs.
Pricing Optimization: rate recommendations for the next 365 days based on competitor rates, market demand, local events and the hotel's own booking pace. Recommendations refresh at least once a day and show the factors behind each price. Autopilot pushes rates automatically within hotel-defined rules: minimum rate per room type, minimum price difference, occupancy range, days of the week and update frequency.
Channel Management: synchronized rates and availability across 200+ channels, including Booking.com, Expedia, Agoda, Airbnb, Vrbo, Hostelworld and Google. Smart Distribution pushes public rates to all channels and recommends length-of-stay restrictions, channel closures and rate offsets. Lighthouse holds preferred connectivity partnerships with Booking.com, Expedia and Agoda.
Direct Bookings: booking engine for the hotel website with a built-in comparison of direct and OTA prices, a website builder, and listing in The Hotels Network app inside ChatGPT.
Payments: PCI-compliant payment processing with 21 payment methods, payment collection at any point of the stay, and a consolidated transactions overview.
Reservation Management: reception view, booking management, automated room allocation, billing and invoicing, automated guest emails, check-in and check-out, and guest preference tracking.
AI Review Agent: centralized, automated responses to guest reviews on OTAs.
Reporting: pricing calendar showing current, recommended and competitor rates alongside events and holidays; automated reports across 18 areas, from pricing to city tax.
Integrations: 400+ technology partners through the Lighthouse Marketplace, including payment providers (Adyen, Stripe, Mollie, Worldline), door locks (dormakaba, SALTO KS), guest ID verification (365id), upselling (Oaky) and accounting software (Exact, Billit, Yuki). Pricing Optimization connects to an existing PMS, or directly to Lighthouse Channel Management for hotels without one.
Compare Lighthouse to Alternative Solutions
We partner with 200+ leading hotel technology vendors and top industry experts to empower hoteliers with the technology and operational guidance necessary to maximize their property’s performance, improve guest satisfaction and staff engagement. Compare Lighthouse with:
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